Your Fav SEO Tips and Tricks

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Permalink Reply by Nicki Laycoax on February 25, 2008 at 7:50pm

Keep your content fresh...

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Permalink Reply by Stephanie Shields on February 25, 2008 at 8:52pm

I've enjoyed this blog: http://www.bigoakinc.com/blog/

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Permalink Reply by Brandon R. Lott on February 25, 2008 at 9:58pm

You should get Jeb with Small Box Consulting input on this, he is on SI. I would tell you to link, link, and link up with your vendors, strategic partners, industry association and NFP. This will help increase your ranking and exposure on the SE, and one critical way to optimize your website presence. If you don't have web analytics program yet...then get one ASAP. I recommend Google's Web Analytics.

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Permalink Reply by Erik Deckers on February 25, 2008 at 10:19pm

- More importantly, link to others that have something to do with your site.
- Avoid linking to people who run link farms and have huge link pages. The SEs will ding you for it.

Question: Does Google, et. al, rank links higher for blogs vs. something like Wikipedia?

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Permalink Reply by Jim Brown on February 25, 2008 at 11:04pm

Linking to others just to get a link back is not really a good strategy. When weighing your inbound links, Google determines how many are reciprocal in nature, and don't rank them high. The goal is to get links pointing back to you with good anchor text.

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Permalink Reply by Michelle Connell on February 26, 2008 at 7:49am

I would highly recommend SmallBox as well. They are a great company and really know their stuff. They will be able to take a look at your site and help you figure out what will help "your" particular site. Completely geared to your personal needs.

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Permalink Reply by Sarah Robbins on February 26, 2008 at 8:07am

Here's the slideshow from a recent talk I did about SEO and SEM. Thought you all might find it interesting:

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Permalink Reply by Lorraine Ball on February 26, 2008 at 8:54am

Many folks have already talked about cross linking, so I will skip that, but it is a big part of my strategy.

What else - Sharing Content. Anything you write is worth publishing somewhere. i have articles featured on EzineAuthor, American Chronicals, Dbusinessdaily, ( they will publish almost anything)

I also take the time to submit content to other more foused sites - for me that means content on marketing profs, ladders, mbnet, etc.

So the trick? Write something, and then take the time to distribute, distribute, distribute it.

oh, and it helps if your content includes phrases and words you want others to use to find you.

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Permalink Reply by Erik Deckers on February 26, 2008 at 9:18am

Also, I still do keywords. I know Google doesn't pick up them when they're in the meta header, but other search engines do. And while Google does own something like 137% of the search engine market, I can still reach the occasional reader or customer on some search engines. It takes 5 minutes, so it's not a big time waster.

Keep in mind that some search engines from other countries still use keywords and older technology. And if they index your website, you could get contacts from other parts of the world. In my old company (which I still do occasional work for), we get customer contacts from England, Japan, and Australia. They're not necessarily using Google, but a local search engine with its own rules.

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Permalink Reply by Scott Abel on February 26, 2008 at 9:56am

Thanks Sarah. I appreciate the introduction of this topic. It's often misunderstood and very fluid (what worked last year, may not work this year).

My advice: Publish often. Publish relevant content. Publish to multiple websites. Add metadata to the posts to help search engines find the content. Get your articles republished elsewhere. Set up an RSS feed and promote it.

Danny Sullivan of Search Engine Watch also has tips for SEO from a pro who knows how it all works.

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Permalink Reply by Erik Deckers on February 26, 2008 at 10:25am

I'm a big Danny Sullivan fan. Several years ago, when we launched our first website, I learned a lot about SEO by reading his stuff. The net result is that my old company's product still appears in the top 10 on Google even 8 years later.

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Permalink Reply by Jim Brown on February 26, 2008 at 10:00am

My other favorite trick is measuring the results. Most people don't do that. I can show track records month to month of client successes.

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