Fast Company - At last week's TED conference, Jamie Oliver, the passionate British chef who won this year's $100,000 TED prize, became emotional as he showed pictures of the residents of Huntington, West Virginia, America's fattest city--who will, on average, live shorter lives than their parents due to diet-related illness.
A few days before Oliver's talk, Michelle Obama announced the launch of a new Web tool, the
Food Environment Atlas, which shows both how daunting Oliver's food revolution will be and how much social factors have to do with American eating patterns and the obesity epidemic.
Is this data tool going to help us solve Obesity?
Or is this data TBU (True But Useless)?
According to the new book,
Switch, by Chip & Dan Heath, "we should find a bright spot and clone it.That's the first step to fixing everything from addiction to corporate malaise to malnutrition. A problem may look hopelessly complex. But there's a game plan that can yield movement on even the toughest issues. And it starts with locating a bright spot -- a ray of hope."
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The book tells many amazing stories including the story of Jerry Sternin, a soc who found a way to alleviate malnutrition for millions of Vietnamese children without aid of any budget, massive data sets or government grants.
Sternin's strategy was to search the community for bright spots. If some kids were healthy despite their disadvantages, then that meant something important: Malnourishment was not inevitable. The mere existence of healthy kids provided hope for a practical, short-term solution. Sternin knew he couldn't fix the thorny root causes. But if a handful of kids were staying healthy against the odds, why couldn't every kid be healthy?
Sternin's started with one village, had success, and his success began to spread. "We took the first 14 villages in different phases of the program and turned them into a social laboratory," he said. "People who wanted to replicate the nutrition model came from different parts of Vietnam. Every day, they would go to this living university, to these villages, touching, smelling, sniffing, watching, listening. They would 'graduate,' go to their villages, and implement the process until they got it right... . The program reached 2.2 million Vietnamese people in 265 villages. Our living university has become a national model for teaching villagers to reduce drastically malnutrition in Vietnam."
We need to switch from archaeological problem solving to bright-spot evangelizing. Take Jerry Sternin as your inspiration. He could have stayed in Vietnam for 20 years, writing position papers on the malnutrition problem. But what he knew was this: Even in failure there is success.
Can Government programs solve obesity, health care or any other complex problems?
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