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Pat Coyle

How do you make your Tweets go viral?

Dan Zarrella just released a report that reveals patterns in the way Re-Tweets work. One thing he noticed is that most Re-Tweets contain hyper-links, but the ones most often re-tweeted do not use TinyURL to shorten the links. Instead, they use bit.ly or other tools that make even shorter URLs. Zarrella has studies several aspects of Re-Tweeting and offers a free report on his findings here.

How do you make your Tweets go viral? Share your thoughts here

Tags: marketing, media, technology

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Noah Coffey Permalink Reply by Noah Coffey on September 28, 2009 at 11:50am
One reason that bit.ly is so high up on the usage list is that Twitter bought bit.ly and made it the default URL shortener for all non-shortened links.

One tip for tweeting with the purpose of getting retweeted is to make sure your original tweet can be easily retweeted without it being modified. Meaning, make sure that there are enough characters left to add "RT: @yourusername " in front of your original tweet. This, of course, is easy to figure but different for everyone depending on the length of their username. I'm actually surprised that some Twitter clients haven't started warning you when you approach your "optimum retweet length" (most warn you when you approach 140 characters).

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Jack Shepler Permalink Reply by Jack Shepler on September 28, 2009 at 2:47pm
Bit.ly is the default shortener, so no surprise there.

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