Smaller Indiana

Making people and ideas findable

My fellow scHmoosiers,

I recently received a provisional patent for a new type of web analytics offering and...well...I need your help to build it. My design reverses the traditional concept of a persona - by asking "what should the persona look like if my business objective is ____". To achieve this I had to solve a core problem that all top tier web analytics solution share known as attribution - allocating "influence" of various marketing, website features, and content in the customer conversion process. This allows us to allocate meta data around these "influencers" to the visitor - dynamically generating a "point in time" profile of a specific individual, which can then extend to "persona generation". This is the design.

The quickest path to success is to find an existing company within the Indiana/Chicago area to partner with. The ideal company, aside from being local, would be smaller company with bigger technology. Specifically, I'm looking for a company with experience collecting information on-line (ala - web analytics) that has extensive operational experience with SQL Server or Oracle - including BI expertise. Drive, innovation, development resources combined with some cash flow for product marketing and positioning - and we will have a game changing offering.

The goal is to re-define the nature of "web analytics" - migrating it from a tool that provides metrics into a solution that provides answers and automated actions. We will be gunning for the top players in the web analytics space and, as I've worked with most of their product teams in the past, I can promise sizable wins.

If you know of a local/regional potential partner - PLEASE let me know. I'll bring the IP and some cash if they can provide resources and an equity stake.

Share

Reply to This

Replies to This Discussion

Angel,

Rick Wehrle who is on Smaller Indiana was VP of Global Analytics at Monster.com in Boston at his last post there.
He was VP of Information Services for about a decade. He's in Indy now. Quasi retired.
You might contact him and say I sent you.

-Matt

Reply to This

Angel,

I suggest you contact Jim Brown with Evereffect. He is local and may be some help.


http://www.evereffect.com/

Kirk

Reply to This

RSS

Groups

Forum

Pat Coyle

Sally Brown asks, "Where in the World Are You?" 2 Replies

Started by Pat Coyle in Events for the creative class. Last reply by Ben McCann 1 day ago.

Kyle Lacy

The New Email? Google Wave 11 Replies

Started by Kyle Lacy in 2.0 thinking (on marketing, branding, experience, etc). Last reply by Marita Topmiller 1 day ago.

Pat Coyle

Are you buying soft power? 13 Replies

Started by Pat Coyle in Politics. Last reply by Marita Topmiller 1 day ago.

Pat Coyle

Is "real time" killing real news? 17 Replies

Started by Pat Coyle in Media: mass and social. Last reply by Steve Stuck 1 day ago.

Steve Stuck

Copenhagen Climate Conference Doesn't Matter 1 Reply

Started by Steve Stuck in Green Issues & Environment. Last reply by Marita Topmiller Dec 4.

Darlene Freeman

Networking

Started by Darlene Freeman in Non Profit: events, news, ideas Dec 4.

Ann Clifford

Hidden Paycheck Revealed 3 Replies

Started by Ann Clifford in Business. Last reply by Chris Theisen Dec 4.

Drew Smith

Hidden Paycheck Revealed 4 Replies

Started by Drew Smith in Business. Last reply by Chris Theisen Dec 4.

About

Pat Coyle Pat Coyle created this Ning Network.

Help

A few things to consider before joining Smaller Indiana:
1. Please use your real name (first and last) when you sign up, or we cannot open your account

2. Please do not use logos or commercial images for your profile photo

3. Events should be posted in the events calendar

4. You can post pretty much anything you want on your own personal page (self promotion, etc), and you can change the style of your personal profile page to reflect your corporate identification if you so choose.

5. Please keep all comments civil and polite. It's OK to feel strongly about a subject, and it's OK to be critical of ideas, but please refrain from personal attacks of any kind.

If you witness or experience any issues, please contact admin@smallerindiana.com and we will look into the matter.

6. Smaller Indiana is supported by its members, and by corporate sponsors. If you're interested in learning more about sponsorship, please call Pat Coyle at 317 332 7878.

© 2009   Created by Pat Coyle

Badges  |  Report an Issue  |  Privacy  |  Terms of Service