Real Women vs. Models: Who do you want to see in a magazine?

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Permalink Reply by David Mark on October 13, 2009 at 8:10am

Real Women - hands down! Don't you believe by having real women as "models" will build sales (through the roof)? Authenticity wins! As my man Gary Vaynerchuk would say, "The Truth is undefeated!". Show us the real you and you'll win the hearts of many (more).

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Permalink Reply by PK Koduri on October 13, 2009 at 10:21am

What we seem to forget is that the wares peddled by companies are aspirational in nature. Unless one can prove that using "Real" women will boost sales we will see ad agencies continue to professional models. This magazine should probably look at the real reasons for dwindling subscriptions and not blame professional models for its problems.

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Permalink Reply by Narinder Chaggar on October 13, 2009 at 2:08pm

http://insidecurve.lanebryant.com/buzz/lane-bryant-models-start-a-b...

I saw this yesterday too! I hope it's a trend because I know I don't look like a 'normal' model wearing my clothes!

-From Melinda the Other Intern on Neil's account!

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Permalink Reply by Kristen Horton on October 13, 2009 at 2:17pm

Hi Melinda,
Thanks for the link; here's the photo to: "Lane Bryant Models Start A Body Image Revolution"

"Lane Bryant salutes Glamour magazine for joining them in the new body revolution by featuring gorgeous plus-size models in their November issue."

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Permalink Reply by Mike Magan on November 9, 2009 at 7:54pm

thanks for the link, too!

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Permalink Reply by Michael R. on November 10, 2009 at 3:42pm

Asinine. Every single woman in that picture is freakin' smokin' hot. If these nimrods really want the public to buy into the use of "real women" in magazines then they need to start recruiting lunch ladies from local high school cafeterias...if you catch my drift.



The women in the picture do not represent the typical, average American woman.



It would be nice if just once there was some transparency, honesty, and integrity in the media world.

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Permalink Reply by Melinda Cooper on October 14, 2009 at 7:07pm

Okay I'm on SmallerIndiana now. That's my post. :)

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Permalink Reply by Timothy Coomer on October 13, 2009 at 8:03pm

It's about time. i think women have so much more pressure to stay 'thin' compared to men. I favor 'regular gals' over models any day. Peace!

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Permalink Reply by Deanna Sipe on October 13, 2009 at 11:47pm

Here is Dove's campaign to help women get a grip on what's real with beauty.

Dove Evolution

And here is their support of girls self image=

Dove True Colors

Deanna
millionairemindindy

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Permalink Reply by Annie Sever-Dimitri on October 14, 2009 at 7:07am

Real women!!!! Love that article in Glamour--it is a long time coming.

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Permalink Reply by Nicki Laycoax on October 14, 2009 at 7:26am

Personally, I don't think it should be the typical skinny models, and don't think it should be the plus sized models in ads either. I think that encouraging fit/in shape/active women is the best image to be promoted.

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Permalink Reply by Kristen Horton on October 14, 2009 at 7:36am

Good point Nicki - it would be nice to see women who work at good health - no particular size, just healthy for their body size/shape. Also, I would love to see magazines use real photos (without airbrushing) - or at least show the before & after photos.

What I find interesting is who is defining "real women" for the dove campaign & the other magazines/campaigns that are using "real women" (aren't all women "real"?)...

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