Social Media Marketing

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Comment by Jeanette Becker on October 2, 2009 at 1:17pm

Hello everyone! I am hoping to be a part of this group and learning a lot from it!

Comment by Dave Morse on September 12, 2009 at 1:52am

I'm interested to get your perspective on my new post about "Why I hate the term 'social media'" (It's really not as negative as it sounds :-)

http://davemorse.net/2009/09/02/why-i-hate-the-term-social-media/

Thoughts? Agree? Disagree?

Comment by Cheryl Watterson on September 3, 2009 at 8:07am

Hello - Look forward to learning and being part of your group.

Comment by Sandy Rusk on August 30, 2009 at 5:34pm

In 1990, I produced a local tv show, "It's My Life" and I am trying to locate 29 actors who were involved in the production. So far I have located 8 of them, as far away as Florida and Montana. I am planning a 20 year reunion and would like to release the "It's My Life" series on You Tube..If you happen to know anyone who was involved, let me know. sandyrusk@netscape.net. I am still looking for:
Katina Colwell (Brook), Bill Greenlee (Robin), Lainie Thomas (Melanie), Mark Ray (Brad), Kelly Myers (Jenni), Charles Guin (Brody), Dallas Radford (Johnny), Amy Bentley (Grace), Eric Castor (Kevin) Amy Wainscott (Dagny), Danielle Mays (Corrine), Kristi Wilkerson (Leslie), Carmen Zambrano (Joanne), Kristine Crabtree (Jackie), Chris Pictor (Josh), April Griffith (Rozy), Derrick Price (Joe), Ann Monahan (Angela), Chris Monahan (Madelyn), Mary Rife (Shelly), Stephen Gibson (Micheal)

...since this was 20 years ago, most of the actors would be in their mid 30's to early 40's.

Comment by Donna Casebourn on August 23, 2009 at 2:55pm

Hello everyone, I look forward to being part of some good discussions.

Comment by Duncan Alney on July 19, 2009 at 5:49pm

Toby - thats why case studies and client testimonials are important. Certifications don't mean that practitioners can do anything other than pass the certification. By the time course work catches up with the changes in emarketing - they're inherently outdated. Id say if you've been in the biz for that long - show your case studies, let your work speak for itself. I've never ever been in a meeting in 17 years in the marketing biz where anyone cared about a certification. Relationships, in my opinion, are based on value. Certifications don't inherently add value. Even if you presented a certification - the analytical decision maker might or might not research what goes into the certification. Definitely don't waste time on university accreditation etc. Hubspot is a decent alternative. Ive chatted with the CEO and its a pretty solid organization. BUT many clients probably wont be familiar with HubSpot. And if you do introduce them to HubSpot - you're technically introducing them to your competition. look deeply into why hubspot offers all those free tools? ;) its too get people hooked!

best of luck! I do feel your pain though!

Comment by Robby Slaughter on July 10, 2009 at 3:59pm

@toby. You're right. And---good luck!

Comment by Toby Reeves on July 10, 2009 at 2:49pm

Hi Robby, It used to be before 2000, that for Microsoft engineering and technician certifications could be "had" just by studying the material. However, employers became angry when they found out that the cert didn't mean they knew how to do the work.

Microsoft changed that between 2000 and 2003 and require actual expertise in the area being tested. Most of what was on the tests were not in any book or study guide. That made it much harder to pass, but more credible for the employer.

Anyway, I digress. Experience in the eMarketing arena is king right now, in lieu of accredited certifications. I've been in the eMarketing business for 11 years, but just about anyone can say that. And, most employers or companies looking to bring on an eMarketer either as an employee or consultant don't know the difference between "keywords" and "Adwords", let alone understand why keyword relevancy is important in what they pay for Adwords.

At least in the I.T. world, an I.T. manager should know that an MCSE carries a bit more "street cred" than an MCP- all other things being equal.

I did take Dave's idea and have signed up for the next session- just to see what happens.

Comment by Robby Slaughter on July 10, 2009 at 2:23pm

Toby---I'm actually pretty skeptical of the IT certs as well, especially with regard to software development.

However, Dave Morse's comment is something I would definitely support. It may seem odd, but certifications have much more credibility to me if they are free.

Best of luck!

Comment by Toby Reeves on July 9, 2009 at 12:52pm

Hey Dave, thanks for the tip. I'll look into it. Has anyone looked into or are a member of eMarketing Association? They offer certs as well, but I can't attest to the legitimacy of the credentials.

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