Social Media Marketing

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Comment by Dave Morse on June 30, 2009 at 12:04am

One more thing ... this 2 min. video is hilarious, true, and TOTALLY relevant to this discussion: "Advertiser vs. Consumer" - http://www.youtube.com/watch?v=heSudg-tfIk. LOVE THIS! (Ok, done with rapid fire posts :)

Comment by Dave Morse on June 29, 2009 at 11:09pm

In response to Robby's post "when do we stop using the word 'marketing' all together" when referring to social media: sorry, not possible - it'll never ever ever ever happen. Never ever. :-)

I do agree that the old definition of marketing doesn't fit any more - cold, impersonal, top-down, interruption-based is outdated. Influence patterns are changing - one-to-many is losing steam while individuals are gaining control. The playing field is flattening.

But ... it's too radical to suggest removing the word "marketing" from "social media". They are inextricably linked, here's why: any time a brand engages in a public way (regardless of the medium/channel), they are ultimately hoping to win you over, to influence you, to gain your affinity. This will never ever ever ever change. Never ever. :-)

Chris Brogan (who I love and recently heard speak at IMS09 in San Francisco) said, "People often ask me 'How do I sell through social media'? My response, talk about anything and everything EXCEPT your company and your stupid products'".

Bottom line: as Shari, Chris, and others have stated, marketing is simply evolving, not going away. It's about the pursuit of being genuine, open, organic, targeted and personal. It really is about relationships.

So Robby, I think it's time to change the definition of "marketing" in your mind ... not wish it away.

Comment by John Karamanski on June 29, 2009 at 6:02pm

Yes Duncan it is...Social Media Marketing seems to actually shrink the world and can make it more personel and relative to each individuals needs/wants/interests...

Comment by Duncan Alney on June 29, 2009 at 11:47am

Isn't the best marketing organic and based on real value?

Comment by Shari Boultbee on June 28, 2009 at 10:14pm

Once we get IT.It will change. Yes, Chris I agree, EVOLVE I think is the key. Keep evolving. Understanding your customers, developing a real relationship and there will be nothing to see through. Then you just got your most valuable type of marketing. "Word of Mouth"

Comment by Chris Lucas on June 28, 2009 at 9:17pm

That is a good note Duke, I agree when you come out of the gate swinging for the sale people see right through it. I am not totally bashing or against the term Social Media Marketing, but what I guess what I wanted to get at is that marketing (sorry Robby I don't EVER see marketing going away) is evolving and smart folks are going to get it. Marketing is much more than blasting messages it is about using tools like social media to connect and understand what your customers really need, how they see you, and letting them have a voice in telling your story!

Comment by Duncan Alney on June 28, 2009 at 6:24pm

nice way to bring it Duke!

Comment by Duke Snyder on June 26, 2009 at 7:09pm

An addition to my initial post, please.
I see Smaller Indiana in itself as social media marketing. Often I peruse several groups at a single setting just to digest the viewpoints and guage the members collective judgments.
What has jumped out at me more often than not are the posts made by those seeing SI formost as an opportunity to blatantly plug, (most often "beg"), for others to use their products/services. When in positions of sales manager the issue I stressed most was "I don't care what you're selling and how good of a deal you may present, if the prospect doesn't LIKE YOU there is no possibility of a sale being made. How do they expect me to like them when all I learn is their name and company whereupon I am lambasted with what is tantamount to a canned presentation of features I'm not able to recognize because they literally lost the sale upfront and I am skimming and not digesting their "pitch."
What I principally derive from SI is dialogue from varied, interested persons providing input to a pot pourri of subject matter. This to me is well incorporated within the term of social media marketing since over due time I learn more and more of who these individuals are, what I can and do learn and enrich myself through them.
Therein, for me, is the supreme value and beauty of the real Smaller Indiana.
It is this giving me a chance to in due course learn who they really are and to trust and accept them and their views defines for me the core of social media...let me get to know and appraise you before you try to sell me anything... be that product or viewpoint.
A vendor touted SI to me and I am indebted to him for that reason even beyond his business value to me which I deem as outstanding. I am an avid internet surfer and About.com has forever amazed and entertained and informed me yet my time spent within the SI family now surpasses that by a large amount.
I congratulate Pat Coyle for assimilating and producing such a brilliant and rewarding website for so many to enjoy and benefit with the synergistic effect fund in SI. Correct me if I am missing something but SI , to this urbanized farmboy looms as an incredible testimony in defining Social Media Marketing.

Comment by Duke Snyder on June 26, 2009 at 6:27pm

Definately finding all of the input to be discreet and pertinent dialogue...just as all our discussions should be in SI.
No need to elaborate, an endorsement of Marty Thompson's statements cover my most sanguine views. Yes I see social media as really be a new tool to be carried in our toolboxes but it definitely is "new and improved." The answer lies in the hands of those who use it properly. As Marty eschewed..."those who get it."
Definitely a new ballgame and I already wonder how many colleges and business schools are emphasizing this shift in marketing technique properly.

Comment by John Karamanski on June 25, 2009 at 8:14pm

Shari...You have started and encouraged a wonderful discussion..all replies have been very well thought through and are seriously reflective of a "personel and social " point of view

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