Social Media Marketing

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Comment by Duncan Alney on June 14, 2009 at 11:01am

nicely put Tim.

A question for the group: what companies do you think engage effectively in social media marketing - locally or nationally? What's the reasons for their successes and failures. I believe that if there's no failures along the way - there's probably not a lot of effort or some cover up going on. Anyway, I'm keen to hear your thoughts everybody!

Duncan

Comment by Tim Piazza on June 11, 2009 at 5:29pm

Marty, I like your style. I tell people that Blogs, Facebook, and Twitter are tools, not solutions. If you give me a box of tools, it doesn't make me a mechanic. I might know how to use the tools, but would you trust me under the hood of your 'Vette? It's important to understand how social media works before you start applying the tools.

You allude to a paradigm shift that especially challenges large corporations and institutions. Social Media Marketing reshuffles the deck, putting customer service near the top and advertising near the bottom. If you are not living up to your brand promise, social media has the potential to erode your business whether you choose to participate or not. You might be able to out-shout an upswell in negative social media through advertising, but that is an unsustainable response. Ultimately, you have to fix your problems, make good on your promise, and engage your consumer audience. When to do it and how to do it is different for everyone, but I strongly believe that brands should engage social media now, while the cost of a faux pas is still relatively small.

Comment by Toby Reeves on June 11, 2009 at 3:22pm

Hello, I am new to the group and wanted to introduce myself as well. My name is Toby Reeves, and I am President of Rescott, LLC Marketing & Technology, a small technology innovator in Carmel.

Over the years, we've blended our expertise in I.T. network support with internet solutions. I am Google Adwords Qualified, althougth the real "work" comes in our article writing, press releases and other backlinking strategies.

We still provide computer I.T. support to small to medium sized businesses. My main love is developing and implementing brand new web based solutions to the market.

One such solution I just completed is DoConference.com, a new web based video conferencing platform. It's is expecially ideal for trainers and consultants who conduct webinars online. We are offering a 14 day free trial of DoConference.com to those who are interested.

I look forward to meeting you in future events and online. If I can assist in any way with any of our I.T. and Marketing solutions, I would appreciate the opportunity.

Comment by Marty Thompson on May 20, 2009 at 12:03pm

Hello Jake,
I was a member for several years, even acted as president elect, etc. It is a very good chapter, and like any organization, you'll tend to get back what you put into it. You should contact Alex Jimenez (http://growinbusiness.com/index/contact/board/1/), and find out more. If you are thinking of attending an event, you might want to consider the upcoming session in Las Vegas on Social Media Marketing.

Comment by Jake Roesler on May 20, 2009 at 11:40am

Does anyone here belong to the indy chapter of AMA? Are they active? National has a pretty good deal running and I was thinking of joining. I've enjoyed many of the free resources.

Comment by Ernest Rando on May 13, 2009 at 9:06am

Very thoughtful insight Marty. I know that when I am using social media and doing research what helps me be effective is just the ability to quickly filter out the "marketing ads" from any message that might actually have relavent information. Skim reading so that I can throw out 80-90% of the messages that are out there.


And I definately think and agree with you that if companies are not being "transparent" then they really have their priorities wrong. I know it is hard to do when the culture for the last 50+ years has been to "hide and externalize" or only share what leadership deems as a "need to know" and then leadership decides what the expert on the ground floor needs to know.

This is an all to common syndrome, but I am optimistic in the trends that I see and inspired by the many talented and thoughtful people that see every day doing great things.
www.twitter.com/greenerdog

Comment by Marty Thompson on April 30, 2009 at 6:13pm

Confessions of a Marketing Fiend. Folks, there are lots of so called experts out there tossing Social Media Marketing as the next big thing. But the technologies behind the social media experience are just that. Most organizations think they can simply put a blog on their website, and wait for the dollars to roll in. The real promise of using social media in a business setting has everything to do with making some fundamental, transformational changes in the business, before attempting to do anything else. For example. Are you really allowing your customer service folks to actually solve problems? Do you ask your customers what they need in your product, and then deliver on it? Are you embracing the Obama definition of transparency? Get your corporate act together before you try the latest newfangled technologies. People are tired of being "marketed to". The new winners get it. Thoughts?

Comment by Robby Slaughter on April 16, 2009 at 3:51pm

Jen--it's extremely complicated, but the reality is that if you took the video on a relatively modern digital camera, you can probably upload it as-is to YouTube. If you get into trouble feel free to email me and I can help you convert it, but it's not likely to be an issue.

Comment by Jen Whaley on April 16, 2009 at 3:47pm

Question from a non-techie person - if I want to post a video to YouTube - what is the necessary format? We currently have it as a MP4 file. (Can you only see MP4s in Quicktime?) - oops - that's technically two questions! Thanks for any help!

Comment by Ben McCann on March 23, 2009 at 11:40pm

Tweeting is nothing but steering traffic and being relevant or irrelevant to people who are following you... the quality of your content and LINKS will determine your success using twitter...FB, or any other social networking site.

If you are not MEASURING TRAFFIC to and from your existing sites and landing pages, than it doesn't matter if you are social networking, or tweeting, or anything else... it is all about WHAT DO YOU LINK PEOPLE TO outside that social site and how do you steer them towards a desired action... some examples of desired actions are
1. Buy My stuff right here right now.
2. Call my office so you can buy my stuff
3. Join our Cause... sign up for our newsletter
4. Give us your data so we can now Direct Market to you.

It is all the ANCIENT rules of marketing, just new implementing media forms.

Steer people towards BUYING IN to whatever it is you are selling.

P.A.C.
Publicity, Advertising, Contact work ( networking, phone calls, emails, etc...)

Everything out there still fits into these 3 categories that have been around for Centuries.

Publicity is FREE and up until internet and social sites, those who got it were at the mercy of the OLD MEDIA.. t.v., radio, newspapers, newsletters... but now that we have NEW MEDIA we can generate our own publicity... we still need OLD WORLD MEDIA, but it's purpose has changed.

Advertising: costs money and you better have some type of ROI methodology to figure out if it is working or not, why is it working, why is it not working... how effective is your BRAND, what are you communicating with your message, this is MASS MARKETING, however this has changed too now with some of the specialized tools on the Internet... you can now TARGET MARKET your advertising $$ and measure much more effectively.

CONTACT WORK: if you are not networking, cold calling, and seding out emails to people, then you will fail. You can do the other TWO things, but people do business with PEOPLE ultimately. Belly to belly is still the best way to do business.

CONCLUSION: if you balance all 3 of these, you will be successful, Social Media provides tools for you to use and work them, the question is, how sharp are you at using your tools? or do you need to hire a professional to do it for you? It is just like building a house.. some people have the skills, tools, experience and ability to do it... others don't, so they need to hire Professionals to do it for them.

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