Social Media Marketing

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Comment by Robby Slaughter on January 30, 2009 at 12:22pm

That's because it includes the word "media." It's difficult to seperate "media" from "market"; partially because the McLuhan quote is so pervasive, but mostly because "media" has traditionally been an expensive, broadcast-driven activity.

"Social media" is really a terrible term, since it implies marketing, and therefore manipulation of the market. Really, this entire phenomenon is just a dramatic increase in the efficiency of authentic interactions. That's it. However, the degree of leverage provided by the Internet information technology cannot be understated. We're are doing what we've always done---being real people---but that action is rapidly eclipsing the manufactured reality of mass media.

Comment by Rodger D. Johnson on January 30, 2009 at 12:13pm

So why have we decided that social media is marketing? Why can't it be social media public relations? Because building relationships is at the core of social media, isn't it? Questions to think about. Your thoughts?

Comment by Kristine Holst on January 16, 2009 at 6:31pm

Check out the new group for answerJam!

http://smallerindiana.com/group/answerjam

answerJam is a community of anonymous users sharing their dreams, confessing their secrets, getting things off their chest and asking and giving advice in a 100% anonymous, safe and fun environment.

Comment by Rick Wilkerson on January 16, 2009 at 11:09am

Just joined the group, don't know how i missed it all these months. Hello all.

Comment by David 'GuruConnector' Hall on January 15, 2009 at 3:58pm

Duncan! when we hangin out, bro!?!?! :))

Comment by Diana Calkins on January 15, 2009 at 3:06pm

I'm stoked to join the group too - fer shure!!! :P

Comment by Beth Fisher on December 26, 2008 at 4:03pm

Hey there, I just joined this group because I'm fascinated by social media marketing. Even an "old" woman likde me knows the value of learing how to market this way. So, I'm here to learn and soak up as much info as possibel.

Comment by Duncan Alney on December 12, 2008 at 1:26pm

stoked is good. I like stoked. Stoked you joined ;)

Comment by Kelli B Schmith on November 24, 2008 at 1:30pm

Stoked to join the group (btw, if "stoked" is so old it's dusty, then just pretend I've gone old-school for the day).

Comment by Duncan Alney on October 8, 2008 at 11:09pm

Hey everybody - please check out the discussions when you get a chance. Happy october! Duncan

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