Daniel Herndon's Page

You know small and large business alike, we all have to have someone manage our marketing budget. It is important to make sure that we maximize our efforts with what is in every case a limited budget. There's a few blogs and books out there that talk about small businesses needing to embrace Guerilla Marketing. What does that really mean though?



I asked a few people on twitter to see what a few other people thought. Here's what I got:



From:… Continue

Nick Milano said he insists on making a difference, so here is what we are doing to make the difference. Pet Supplies "Plus" of Indianapolis will be caging their owner at the Great Indy Pet Expo until the goal of 250 adoptions/spay/neuters is met.

On Friday Nov. 13, Nick Milano will be placed in a Great Dane cage to raise awareness for the need to adopt animals from shelters and to ensure all Indiana pets are spayed or neutered.

During this time, Indianapolis Animal Care and Control… Continue

I spoke with a colleague in the Radio Advertising business just recently about the potential demise of radio. With all the







constant change in society and people's lifestyles, will radio soon fall away? Many people are shifting towards satellite radio that plays consistent content without interrupting with 3 minutes of 30 second ads. Some, listening to what they want when they want on their MP3 player. Some still don't want to let go of the weather and traffic… Continue

I've heard a lot of people saying that people talk about a bad experience more than a good experience. I don't know how true that is but I am going to join the ranks and talk about a big problem I had with Comcast this past week.



Last week I called Comcast up to ask them if they would allow me to spend an extra 10 dollars a month with them because I wanted a faster internet connection. The automated system said press "2" to upgrade your service. After pressing the… Continue

I'm going to make a bold statement. I think that all too often companies put out superficial advertising and marketing as a protective barrier between them and the audience to be marketed to. They are afraid of exposing their brands weaknesses in real life or fear failures in their market approach or the risk of public rejection. If we send out direct mail we don't have to see how many people reject it - we only ever see the hopeful 6% responding. It's out of site out of mind, and we are out of… Continue