Smaller Indiana

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Jim Schwartz
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  • Indianapolis , Indiana
  • United States
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At 11:25pm on February 12, 2009, Lena Lucas said…
Jim,

Welcome to GBN! We are happy to have you in our group
At 11:28pm on November 22, 2008, Kymberly Arnell said…
Hi Jim:

Thanks so much for the great advice. I have briefly looked at the Rainmakers site and find it extremely interesting. I will definitely enjoy attending one of their meetings!
At 11:02am on November 20, 2008, Bridget Burns said…
It was good to meet you today too Jim. Keep networking! Bridget
At 1:57pm on November 11, 2008, Douglas Karr said…
Great find on the Seth Tribes video! Thanks for posting!
At 2:27pm on October 19, 2008, David Mark said…
Hey Jim,

You should post the Seth Godin video on Purple Cows too. Thanks for the contribution!
At 8:48am on October 19, 2008, Lorraine Ball said…
Hi Jim,
Good to see you on SI!
At 4:56pm on September 19, 2008, Marla Ruth said…
Hello Jim,
Looking forward to seeing you again. Come on up to the Northside (BPE)!
At 7:59am on September 10, 2008, Kyle Lacy said…
Hey Jim!
Welcome to Smaller Indiana.
You are officially a SMOOSIER!

Let us know if you have any questions about the site. We are here to help.

Remember the +3000 Member Party for Smaller Indiana on the 18th of Sept. See the front page for more detail!

Profile Information

How did you hear about Smaller Indiana?
Friend
What is your greatest strength?
My ability to make the complex , simple
What are you working on?
Career Search Senior Executive Sales and Marketing
How big is your business?
Self-employed
What is your Job Title
Owner
What is your Personal Website?
http://www.linkedin.com/profile?viewProfile=&key=30086259&t...
What is your alma mater?
Other / out of state
Why join Smaller Indiana? What are you hoping to experience here ?
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Jim Schwartz's Blog

Jim Schwartz

WOW !!! THE RESULTS ARE IN …

I recently saw the results of market research done after the Olympics in Beijing .

Brands like Adidas paid $80 million to $100 million to be the official sponsor of the games. Global sponsors Coca-Cola & McDonald's--spent a combined $850 million to sponsor the Olympics. All with the desire of selling to China's emerging 250 million-strong middle class as a way to build brand awareness with Chinese consumers to increase sales.

The results of the research were discouraging for those companie… Continue

Posted on November 23, 2008 at 9:47pm —

Jim Schwartz

Are your Customers Frustrated? Your Employees are too!

Ann was upset and it showed. She had recently lost her husband of 25 years to cancer. Ann needed to buy a new black dress to wear to the funeral to bury her husband Frank. No one would give her the help she needed. She finally met an employee named Megan who made Ann feel her needs were not important; she said she was too busy unpacking the clothes to look for a black dress for Ann.
After being bounced from employee to employee and calls to the owner were not returned, a livid Ann found herself… Continue

Posted on November 22, 2008 at 11:20am —

Jim Schwartz

The Status Quo : (

Bureaucracy defends the status quo long past the time when the quo has lost its status.
Laurence J. Peter
US educator & writer (1919 - 1988)

Posted on November 1, 2008 at 11:36am —

BtoB Email Update

What is the best way to connect e-mail marketing and data gathered in online forms?

Marketers gather data in different ways: comments, suggestions, surveys and order forms, for starters. But what is the best way to connect your e-mail marketing efforts to the customer information and preferences gathered in those online forms?

How Schneider Electric gets results with e-mail coupons

Coupons may not seem like a good bet for b-to-b marketers, conjuring up visions of online retailers that offer free shipping or free gifts to turn a quick sale.

How can behavior tracking help increase e-mail marketing ROI?

How do you measure e-mail marketing ROI? By the number of opens, number of clicks or number of hits on your Web site? Real ROI is more than that, and there are a few other metrics that you should track that denote success or the lack of it.

Best practices: Segmenting your e-mail list

In these times of corporate belt-tightening, many marketing managers are feeling pressure from upper management to launch more e-mail campaigns because theyand#8217;re inexpensive and often result in a higher return on investment compared to other...
 
 

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