Smaller Indiana

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Kyle Lacy
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10 Ways to Maximize LinkedIN

Brandswag held a seminar yesterday entitled Beyond the Profile: Maximizing LinkedIN. We had a sold out crowd and it was a great discussion surrounding the better uses of LinkedIN. We are holding a seminar next Wednesday (the 24th) from 8-9:30am on Integrating Social Media into Your Marketing plan. Below you will find the slide deck [...]

Take A Breath and Be Human

Go. Go. Go. Go. Faster… Stronger… Better I have to get it out… if I don’t… I will not be heard! I can’t let it go… I have to get out there! Go. Go. Go. Go. It is exhausting…. and yet somewhat fulfilling. Every business owner can relate to this exhausting form of competitive spirit that overlaps everything from social [...]

News Flash. Advertising Isn’t Dying. It’s Adapting.

This is my last post on the Razorfish FEED 09 Brand Experience Report. One thing I have learned while reading and studying the social media report is that marketing and advertising is not dieing… it is merely adapting. This may be old news to many of you but (in the social media world) the cry [...]

Why Do People Follow Brands? Conversation or Deals?

This is the second post about the Razorfish FEED 2009 Report… as promised. I was reading a post from my friend Todd Muffley over at Fat Atom and it got me thinking about the future of online communication. His post is entitled, “Is Social Media One Big Coupon Book?” The premise of the post is [...]

130 Million Are Being Influenced Online

I was reading the new Razorfish FEED Digital Brand Experience Report for 2009. This report is unbelievable and has some amazing statistics to help further the goal of increased use of digital marketing. I am going to be devoting the rest of this week to breaking down the Razorfish report. At the beginning of the report Razorfish states: 65% [...]

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Profile Information

How did you hear about Smaller Indiana?
Friend
What is your greatest strength?
Evangelist
What are you working on?
Brandswag deals in socially creative communication.
New Media::Blog::WebSite::Branding::GraphicDesign::SocialMedia

We consult with businesses on how to use social media to best suit their purpose and revenue stream.
How big is your business?
small company
What is your Job Title
Owner
What is your Company Website?
http://getbrandswag.com
What is your Personal Website?
http://kylelacy.com
What is your alma mater?
Anderson University
Why join Smaller Indiana? What are you hoping to experience here ?
I joined Smaller Indiana because I look up to Pat Coyle and anything he sent me I HAD to do. So here we are, now numbering at almost 4000 members.

I keep coming back to Smaller Indiana because it works. In all areas of my personal and business life. It just plain works.

Kyle Lacy's Blog

Kyle Lacy

130 Million Are Being Influenced Online. Are you There?

I was reading the new Razorfish FEED Digital Brand Experience Report for 2009. This report is unbelievable and has some amazing statistics to help further the goal of increased use of digital marketing. I am going to be devoting the rest of this week to breaking down the Razorfish report.

At the beginning of the report Razorfish states:
65% of consumers report having had a digital experience that either posit
Continue

Posted on November 11, 2009 at 11:30am — 3 Comments

Kyle Lacy

An Honest Confession. The Problem with Fear

I was driving to work this morning listening to a great track by Sujan Stevens... reminiscing about my "musical" days in college. I played guitar for a long time and have just recently put it aside for other hobbies and activities. I want you to know that I have never... ever... ever talked about this with anyone. This is the "I'm Being Completely Open With My Blog Readers Morning with Kyle" show.

Get Ready.

During the years of guitar playing... I had alway… Continue

Posted on November 4, 2009 at 10:42am — 4 Comments

Kyle Lacy

5 Ways to Track Competitors Using Social Media

You are going to need to be online. You are going to need to have a voice in this world of social communication. Period.

Can we talk about a good reason to be on social media? Are your competitors using it? This should be a deciding factor in whether or not you get involved. So where do you start? The first thing is to investigate.

1. Sign up for an account at Competitious.

Competitious is a cool tool that allows you to track, organi… Continue

Posted on September 10, 2009 at 8:51am —

Kyle Lacy

Defining Change As An Individual



I found this amazing example of kinetic typography last night and it created an idea that is not new... but needs to be rehearsed and rewritten hundreds if not thousands of times. Do we fully understand the power we have as an individual? Do we fully understand the power we have as a community of individuals?

I am not speaking of change in a political sense but change in a single... solitary way... a change in individuality that has the power to spread across the many platfor… Continue

Posted on September 7, 2009 at 10:12pm —

Kyle Lacy

My Top 10 Twitter Business Applications

1. TwitterHawk

TwitterHawk is a real time targeted marketing engine that allows you to search Twitter on a chosen topic (or keyword) and will either auto-reply to that person or generate a list of matches for you to respond or reject. The point of this application is to hit the conversation while it is happening and they follow up. Make sure you are being s… Continue

Posted on September 2, 2009 at 8:02am —

Comment Wall (1,550 comments)

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At 9:17am on November 20, 2009, Chris Allen said…
I came to Indiana from Dayton Ohio in 2003 to play football for Ball State University...I really do love the sense of community, and the small town slow down that you have in Indiana. I drove an hour to work from Muncie to Connersville, and let me say the morning sun raising over cornfields is a really beautiful thing to see. I am very young in life and I'm sure I have much more to experience but Indiana feels like home. I have a church home and family that is just amazing thanks to God for putting me here and allowing my family to live in a place that is Home.
At 7:30am on November 19, 2009, Laura McDonald said…
Good morning,

I'm a transplant here after living in Ohio, Iowa, and Virginia. My favorite thing about Indiana is the libertarian atmosphere in the small towns and countryside. There are no laws governing homeschooling, everybody has a small business they run from their home, and people take personal responsibility to improve their community. At the same time, Indiana is compact enough and populated enough that you're not "on your own" as much as you might be in Idaho or Nevada. I also love the seasons. There's a lot to look forward to in each one.

One hard thing about Indiana are how Indy-centric the state is. We end up driving to Indy very frequently to take care of business. Governor Daniels has really made this problem much worse by closing local offices and taking away local control of services.
At 10:23am on November 16, 2009, Natasha Cleaver said…
I love Indiana for its diversity. Many towns and cities (especially smaller ones) have become more welcoming and open-minded in the last decade and I think that says a lot of this state, its citizens and where we are headed in the future. I also love that we are the Crossroads - for transportation and culture.
At 9:04am on November 11, 2009, Joe Graff said…
Hi Kyle,

Please forgive the tardiness of this reply, I am still trying to get my bearings with this site and JUST discovered this thread.

Why do you love Indiana? ... Im unable to go so far as to say I love Indiana, however, I can say I do love where we ended up in Indiana. My family and I moved here from Ohio in 2002, so we are actually transplanted Buckeyes. We reside in Westfield/Noblesville area and the opportunities for our children are endless, be it academics, sports, arts or just general recreation. My children attend Westfield Schools and I have nothing but praises to sing about this district, while the roads have not always been smooth they have always been open to our suggestions or helping my wife and I find avenues to help our kids find their way.

How could it be a better place to live, work, and play?...I think this question is loaded and I am certain the answers are going to vary based on ones perception. What I see is a community that is continually evolving and growing while trying to preserve it's core identity. i.e. since 1966 Noblesville has gone from a small community of 7600 people to over 30K in 2000 and is expected to exceed 50K in the 2010 census. This while hanging on to its small town feel. This has been made possible through the hard work of both the government and especially those folks that choose to get involved to help. I do not have the statistics for Westfield but have witnessed the openings of 3 new elementary schools just since we moved here in 2002.
How can we make it better...GET INVOLVED!!, get those you know involved there are plenty of opportunities we just have to find them.
At 11:36pm on November 10, 2009, Shaamora Harden said…
Thank you for the welcome. I love Indiana for a couple of reasons: there's a lot of potential, geographically it's a great central location and its a friendly state.
As in everything, there's always room for improvement. It would be nice to see more collaboration and mentor programs among small business owners.
At 8:51am on November 10, 2009, Sheila M Jackson said…
Hi Kyle,
Thanks for your welcome!
I have grown up in Indiana and appreciate the lower cost of living compared to the rest of the country and I feel safe here...no major earthquakes, hurricanes or tsunami's! I wouldn't trade the colorful Falls for anything----well, maybe the ocean.
As far as the art scene is concerned, Indiana could be more innovative. I know I could make more money on the east or west coast.
At 5:08pm on November 9, 2009, Christine Flynn said…
Well thank you for the warm greetings Kyle! To answer your question, I wouldn't say that I am in love with Indiana. I've been here my whole life per my parents. I do, however, love the beautiful seasonal changes and, of course, our Indianapolis Colts! The job market could be a little bit better for the recent graduates, but you'll have that anywhere you go right now. =/
At 3:54pm on November 5, 2009, matthew w. wilson said…
hi!
At 9:17am on November 4, 2009, Maria Rudnick said…
Hi Kyle,
you are a busy guy, quite the networker. Thank you for my first welcome.
I guess being an alternative health practitioner makes me curious about others and I look forward to meeting new people. Indiana could be California with the internet,,,we are just a click away from meeting a potential friend.
At 11:54pm on November 3, 2009, Dr. Dudley R. Callais said…
Hi Kyle,
Thanks for feedback.
To answer your questions;
I don't know if I love Indiana yet as I haven't gotten there, but everything looks good so far. I am moving to South Bend in the middle of spring. The few times I have been there I was very impressed and I am looking forward to this move.
As for your second question; I don't know at this time how it could be a better place. I haven't spent any real time there yet. However as I get settled in I'm sure I'll have my comments.
Thanks again,
Sincerely,
Dudley
 
 

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