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Kyle Lacy
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Integrate Social Media into Your Marketing Strategy

The guest post today is by Shelley Cadamy is currently the Business & Entrepreneurial Services Coordinator for Francis Tuttle Technology Center.  She assists start-up as well as existing small businesses in strategy development and implementation. About a year ago, I fell into being a “social media expert.” I use the quotes, because I’m really not [...]

The Arrival of My Twitter Marketing for Dummies Book

I have been waiting with great anticipation for the delivery of my book, Twitter Marketing for Dummies. It has been a long (but awesome) process of writing, editing, and brainstorming over different concepts involved in marketing through Twitter. I couldn’t have done it without Erik Deckers, the Wiley Staff, Manny Hernandez, and the staff at Brandswag. It [...]

The Problem with Fear

I was driving to work this morning listening to a great track by Sujan Stevens… reminiscing about my “musical” days in college. I played guitar for a long time and have just recently put it aside for other hobbies and activities. I want you to know that I have never… ever… ever talked about this [...]

Quality, Service, and Expertise Do Not Matter

I am currently in a sales training class at Trustpointe, a Sandler Sales Company, who I highly recommend  to anyone looking for sales training and expertise. We were talking about the idea of quality, service, and expertise not mattering when involved in marketing communications. I have been wrestling with that concept over the past 48 [...]

Quit With All the BS. Let’s Create Business!

I’m tired… and I do not think it is from the daily grind or the work load at Brandswag. I am pretty sure it is from all the BS that is circulating in the world of social media and marketing. I’m tried of reading blog posts about the death of social media experts or how there [...]

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Kyle Lacy's Discussions

My Twitter Marketing for Dummies Book was Just Delivered!

Replied Nov 6

My Twitter Marketing for Dummies Book was Just Delivered!

Replied Nov 5

My Twitter Marketing for Dummies Book was Just Delivered!
8 Replies

Started this discussion. Last reply by Jake Roesler Nov 6.

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Where I BE... ONLINE.

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Profile Information

How did you hear about Smaller Indiana?
Friend
What is your greatest strength?
Evangelist
What are you working on?
Brandswag deals in socially creative communication.
New Media::Blog::WebSite::Branding::GraphicDesign::SocialMedia

We consult with businesses on how to use social media to best suit their purpose and revenue stream.
How big is your business?
small company
What is your Job Title
Owner
What is your Company Website?
http://getbrandswag.com
What is your Personal Website?
http://kylelacy.com
What is your alma mater?
Anderson University
Why join Smaller Indiana? What are you hoping to experience here ?
I joined Smaller Indiana because I look up to Pat Coyle and anything he sent me I HAD to do. So here we are, now numbering at almost 4000 members.

I keep coming back to Smaller Indiana because it works. In all areas of my personal and business life. It just plain works.

Kyle Lacy's Blog

Kyle Lacy

An Honest Confession. The Problem with Fear

I was driving to work this morning listening to a great track by Sujan Stevens... reminiscing about my "musical" days in college. I played guitar for a long time and have just recently put it aside for other hobbies and activities. I want you to know that I have never... ever... ever talked about this with anyone. This is the "I'm Being Completely Open With My Blog Readers Morning with Kyle" show.

Get Ready.

During the years of guitar playing... I had alway… Continue

Posted on November 4, 2009 at 10:42am — 4 Comments

Kyle Lacy

5 Ways to Track Competitors Using Social Media

You are going to need to be online. You are going to need to have a voice in this world of social communication. Period.

Can we talk about a good reason to be on social media? Are your competitors using it? This should be a deciding factor in whether or not you get involved. So where do you start? The first thing is to investigate.

1. Sign up for an account at Competitious.

Competitious is a cool tool that allows you to track, organi… Continue

Posted on September 10, 2009 at 8:51am —

Kyle Lacy

Defining Change As An Individual



I found this amazing example of kinetic typography last night and it created an idea that is not new... but needs to be rehearsed and rewritten hundreds if not thousands of times. Do we fully understand the power we have as an individual? Do we fully understand the power we have as a community of individuals?

I am not speaking of change in a political sense but change in a single... solitary way... a change in individuality that has the power to spread across the many platfor… Continue

Posted on September 7, 2009 at 10:12pm —

Kyle Lacy

My Top 10 Twitter Business Applications

1. TwitterHawk

TwitterHawk is a real time targeted marketing engine that allows you to search Twitter on a chosen topic (or keyword) and will either auto-reply to that person or generate a list of matches for you to respond or reject. The point of this application is to hit the conversation while it is happening and they follow up. Make sure you are being s… Continue

Posted on September 2, 2009 at 8:02am —

Kyle Lacy

Screw Stats. It is about Portability and Experiences

I co-hosted a webinar last Thursday with Chris Baggott of Compendium Blogware entitled Getting a Grip on Social Media. The first slide of my presentation simply says: Screw Stats. This is applied to the idea that we can run around statistics and figures all we want but the most important thing to understand is the future of portabil… Continue

Posted on August 22, 2009 at 4:27pm —

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At 3:54pm on November 5, 2009, matthew w. wilson said…
hi!
At 9:17am on November 4, 2009, Maria Rudnick said…
Hi Kyle,
you are a busy guy, quite the networker. Thank you for my first welcome.
I guess being an alternative health practitioner makes me curious about others and I look forward to meeting new people. Indiana could be California with the internet,,,we are just a click away from meeting a potential friend.
At 11:54pm on November 3, 2009, Dr. Dudley R. Callais said…
Hi Kyle,
Thanks for feedback.
To answer your questions;
I don't know if I love Indiana yet as I haven't gotten there, but everything looks good so far. I am moving to South Bend in the middle of spring. The few times I have been there I was very impressed and I am looking forward to this move.
As for your second question; I don't know at this time how it could be a better place. I haven't spent any real time there yet. However as I get settled in I'm sure I'll have my comments.
Thanks again,
Sincerely,
Dudley
At 11:38pm on November 2, 2009, Mark Clausman said…
Thanks Kyle,

Being old school I will eventually muddle my way through!

Thanks
Mark
At 10:02pm on November 2, 2009, Michelle Collins said…
LOL I didn't realize it came out as smoosier! But, it's catchy! I photograph Indiana while not doing shoots... I wait around a little for an appointment, then .. out the door! So, that's what I do. I like to show the angle of what we do, when we're not really doing anything in particular except living.... I enjoy photographing families, but will park and get out and shoot whatever I feel would make a nice portrait. It doesn't have to have people in it. Indiana is my favorite state and I am proud to be able to show my "take" on its beauty. Thanks for stopping by my page and don't forget me if you ever need a photographer!
At 7:36am on November 2, 2009, Jeff Reuter said…
Thanks, Kyle. I love the fact that there are so many options for things to do in our state and all of the history that Indiana has to offer.
At 3:12pm on October 30, 2009, Victoria Smith said…
Thank you, Kyle. I agree with everything people said before me. I really love it here. People are super nice. Lots of family-friendly places to visit. Beautiful country side and city attractions right next to each other. I like hot weather, but it can get boring too. Most of all, my kids are happy and have lots of friends - at this point it's what matters to me.
At 10:22am on October 29, 2009, David Brown said…
Indiana is a great place to raise a family. I grew up in what was rural central Florida, it is no longer rural and neither is the Indianapolis metro area but Indiana is still primarily a rural state. My wife and I moved to Carmel after a ten year stent in Richmond, VA. My job at the time had me traveling heavily between Richmond, VA and Long Island, NY. Although I loved the history and culture of the east coast, I had concerns on raising my kids in the sometimes difficult environment. We jumped at an opportunity which would bring us to Indy. My wife was born and raised here and I had traveled here a number of times for family functions and on business for conventions. I liked that downtown Indy was very welcoming and safe, as compared to NYC, Philly, Baltimore, DC and Richmond. In addition the cost of living was less, the people friendly and a greater sense of community. After ten years of being here, I couldn’t be happier.

On making Indiana better, the biggest issue is the fiscal problems in Indy. I believe the Mayor and Governor have worked hard to correct the issues in Marion County but if Indy is not healthy and vibrant the surrounding counties will suffer. That does not suggest the doughnut counties have to bail the city out, but all need to work together to ensure the health and future of the metro area. The Indianapolis metro area is the heart of Indiana, the stronger you make the heart, the better you make the rest of the state.
At 8:35am on October 29, 2009, Larry W White said…
Kyle,

Do you do anything in music? I taught elementary music for 32 years, but the piano and arranging choral pieces is what I really enjoy.

Tell me about yourself.
Thanks.
At 12:13pm on October 27, 2009, Chad Young said…
Indiana is an excellent place to call home. It's got all the amenities of the big city and the comfort of small towns. If Indiana was georgraphically located closer to the equator, it would be my favorite state.

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