Smaller Indiana

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Kyle Lacy 25, Male
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The One Place You Should Focus ALL Marketing

Many times we (marketing professionals) talk about the concepts of an integrated marketing approach. “You should be doing email marketing, billboards, radio ads, blah blah blah blah. ” Sometimes it gets a little heavy… Sometimes it gets a little burdensome. Business owners want to know one thing: How do you drive brand awareness or revenue. As [...]

Giving More than You Get and Living the Dream

We have a half-day planning session at Brandswag today. You know how strategic planning goes… you go through values, vision and mission statements, marketing initiatives, and the like… However this is not why I am excited to attend the planning session. I am excited to see the power of six creative minds joined together to [...]

The Failing Marketing and PR World

I am becoming increasingly concerned with the lack of blog writing by public relations, marketing, and advertising firms in the city of Indianapolis and abroad. The simple fact that a communications company is not in-tune with the changing landscape of the consumer driven world is troubling… to say the least. If there are any industries that [...]

Your Customers are Changing. Are You?

This video has be circulating for quite some time and it is absolutely brilliant. If you want to understand how the marketing and communication world is shifting watch the video below. Are you listening to your customer? Are you changing with the way they are communicating to each other? Where is the personality? Where is the [...]

Are You Vomiting Ideas Through Social Media?

I know. I know. This is probably not the best title to read early in the morning. For that matter, it is probably not the best post title to read any time of the day. When writing your blog, participating in social media, or just communicating (period) it is important to remember that your readers and [...]

Latest Activity

Josh Brammer, John Karamanski and 7 other members joined Kyle Lacy's groupon Wednesday
This is just a small group for those of us involved in the Rainmakers Marketing Group in Indianapolis and the surrounding areas!
DeWayne A. Landwehr joined Kyle Lacy's groupon Wednesday
A group for those of us who attended the great school of Anderson University. GO RAVENS!
I like #4 I have bartended for over 30 years and we have had some bottles that are similar in shape. I think the bottle is cool and different which might make it stand out. It's alll about the marketing and standing out in a crown. definitely not ...
Bottle #2 or #4 (in that order)
#1 the bottle is too slim and it doesnt give the feel of tequilla. #2 i like the bottle shape but not the grungy looking design. #3 i dont like the bulgy shape either. Its actually ugly and would be somewhat hard to hold it. The design: not really...
I like #4 best.
Bottle #2
Kyle, Bottle number one. bottles 2 and 3 are not appealing and #4 looks too much like other tequilas at the same price point. that's my 2 cents.

Kyle Lacy's Discussions

WE NEED YOUR HELP. Design Voting!
34 Replies

Started this discussion. Last reply by Jennifer Padgett Jun 29.

Smuckers Connection? Help!
1 Reply

Started this discussion. Last reply by David Mark Jun 14.

 

Social Media Is Where It's AT!

Where I BE... ONLINE.

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Kyle Lacy's Groups

Profile Information

How did you hear about Smaller Indiana?
Friend
What is your greatest strength?
Evangelist
What are you working on?
Brandswag deals in socially creative communication.
New Media::Blog::WebSite::Branding::GraphicDesign::SocialMedia

We consult with businesses on how to use social media to best suit their purpose and revenue stream.
How big is your business?
small company
What is your Job Title
Owner
What is your Company Website?
http://getbrandswag.com
What is your Personal Website?
http://kylelacy.com
What is your alma mater?
Anderson University
Why join Smaller Indiana? What are you hoping to experience here ?
I joined Smaller Indiana because I look up to Pat Coyle and anything he sent me I HAD to do. So here we are, now numbering at almost 4000 members.

I keep coming back to Smaller Indiana because it works. In all areas of my personal and business life. It just plain works.

Kyle Lacy's Blog

Kyle Lacy

Twitter More Important than LinkedIN for Small Biz?

I love polling. Sometimes you take it for what it's worth... and sometimes it blows you away. I stumbled across a post by ReadWriteWeb about a polling completed on LinkedIN asking their members What is the most important new platform for brands to master?
and the results?… Continue

Posted on June 1, 2009 at 9:06am — 1 Comment

Kyle Lacy

Screw Your Average Marketing

Some say the age of original thought is dead. We are all building off the ideas and inspirations of thought leaders from the past. I happen to agree with this notion and don't find a thing wrong thing it. Seth Godin has been someone I have followed religiously since I first stumbled across his books in college. I am happy to build off his ideas and create the concepts of new marketing.

Seth has always ta… Continue

Posted on May 12, 2009 at 7:55am — 9 Comments

Kyle Lacy

10 Tips to Build Trust with Social Media

In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business it is the amount of trust you can build between clients that strengthens your brand.

With trust comes happy clients and with happy clients come referrals. Trust is a fundamental block of building business. Marketing is built under the assumption that stories can create an emotional bond between a consumer and a brand... a client and a service. Can you tell a sto… Continue

Posted on May 4, 2009 at 8:03am —

Kyle Lacy

You Want Growth? Empower Your Employees with Social Media.

I mentioned in a previous post that I have been reading Seth Godin's book Free Prize Inside for a... I think... fourth time. In the beginning of the book is a quote that I have underlined another four times:
"If your goal is growth, marketing is all that matters--and everything you do is now part of marketing... Every product and every service can be made remarkable. And anyone in your
Continue

Posted on April 28, 2009 at 7:30am — 5 Comments

Kyle Lacy

20 Ways to Engage Your Contacts in Social Media

What is it? What is it good for? Engagement.

One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. So how do you accomplish engagement on a personal level?

20 Ways to Engage a Potential Customer Using Social Media

1. Start a blog. This seems like an obvious one. This should be one of the first things you think about doing when contemplating using social media as a marketing too… Continue

Posted on April 20, 2009 at 7:03am — 12 Comments

Comment Wall (1,469 comments)

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Join this social network

At 7:41am on June 10, 2009, Timothy H Burris said…
Kyle,
Thanks for the welcome. I joined hoping to find people with similar interests. (specifically in the area of wines) I'd like to join or maybe even start a wine tasting group.
This looks like a great opportunity to meet new people.
Thanks again
Tim
At 10:47pm on June 9, 2009, Samsuddin Wira said…
I will pursue my Phd at Purdue University. I think that's why I love Indiana...
At 10:28pm on June 9, 2009, Andy Fuller said…
Hey Kyle -
Well, then I'm in the right place! I've lived in Indiana my entire life, save for the last two years in Illinois. The difference was striking enough to make me wish for home. Most of all, I love the people - there is a genuine-ness about the people who live here that sets you at ease, and makes you want to see your fellow Hoosiers succeed along with yourself. Look forward to the networking opportunity and enrichment provided by Smaller Indiana!
At 9:38am on June 9, 2009, Betsy Perry Patton said…
Hey Kyle! Thanks for the welcome. We met at the Hoosier Hospitality Conference earlier this year. I've been meaning to become more active with SI for a long time. Seems like a great resource! I hope all is well with you. Cheers!
At 9:45am on June 8, 2009, Kristin Svyantek Garvey said…
What do I love about Indiana! Hmmmm, I've thought about this all weekend. I love that you can live in a big city, a mid-size city, a small town or in the country and still be able to experience the other places whenever you want. I love that you can drive a few hours and be in Chicago or one day and be in Washington, DC, or even another country. I love that in that same amount of time you can be back home again in Indiana. Indiana has defined me as a person and wherever I go I will still be a Hoosier through and through!
At 7:36pm on June 5, 2009, Kermet Key said…
Hoosiers are realisticly optimistic. We've always had a true sense that if you worked hard and played by the rules, then you could achieve anything. I think that's total BS, but I love that point of view. What about you?
At 3:42pm on June 5, 2009, Julianna Thibodeaux said…
Hi Kyle,

Thank you for the welcome.

What I love about Indiana, specifically, Indianapolis: I love the urban-meets-small town feel of Indy. We live in a neighborhood that is both culturally and socio-economically diverse, and offers a feeling of community without being claustrophobic. I like the fact that we're close to other urban centers (relatively speaking): Chicago in particular. I'm glad the sustainability movement is catching up here, and really enjoy the growing network of farmers' markets. As they say, it's a great place to raise your kids--and since we have three, we're especially grateful for that fact. As a writer/aritst, I also enjoy our growing arts community, despite the economic challenges we're dealing with right now.

I'm sure I could think of more to say... but that's a good start!

Julianna
At 3:06pm on June 4, 2009, Rachel Sipe said…
Well I love Indianapolis. I think it has so much to offer! But I am also partial to Northern Indiana since I attended college up there. What about you?
At 10:19am on June 4, 2009, Jeren Touch-Werner said…
Hi Kyle, or Sat Nam, Kyle (a greeting of Kundalini Yoga: The Truth is my Identity) Thank you for starting "10 Reasons You Should NOT Be on Social Media". It is not even listed in your discussions on your page anymore,

I totally loved reading it. Looks like Chris overdominated it, and the discussion is not really there any more. Looking forward to seeing you again some place, Warm Blessings,
At 7:59am on June 3, 2009, Gary Ratkey said…
I like the quality of life it offers, close proximation to larger cities without the hectic pace and cost of living.
 
 

Forum

Ron Brumbarger

Challenge Question... 5 Replies

Started by Ron Brumbarger in Politics. Last reply by Tom Davis 1 hour ago.

Pat Coyle

What would you do if you got summers off?

Started by Pat Coyle in Entertainment 4 hours ago.

Tom Marsh

T-Mobile G1 / Android users, check out SI's Android User's Group 1 Reply

Started by Tom Marsh in Technology. Last reply by Mike Seidle 10 hours ago.

Pat Coyle

Will you help "the Idea" get produced in Indiana? 50 Replies

Started by Pat Coyle in Green Issues & Environment. Last reply by James Ryan 10 hours ago.

Pat Coyle

What is so important about July 4th? 3 Replies

Started by Pat Coyle in Questions and Answers. Last reply by Bill Bean 12 hours ago.

CJ McClanahan

full time outside sales representative

Started by CJ McClanahan in Classifieds - Help Wanted 16 hours ago.

Robby Slaughter

Should you go around the IT department? 5 Replies

Started by Robby Slaughter in Business. Last reply by Brett Davis 1 day ago.

Nicki Laycoax

State Gov't Closing? 27 Replies

Started by Nicki Laycoax in Politics. Last reply by Brett Davis 1 day ago.

Genie Goykhberg

Do men need "The Husband's Bill of Rights"? 4 Replies

Started by Genie Goykhberg in Questions and Answers. Last reply by Brett Davis 1 day ago.

Chander Mehra

Uploading the Seventh Heaven

Started by Chander Mehra in Media 1 day ago.

Larry Jensen

Urgent Blood Donors Needed for Boy 1 Reply

Started by Larry Jensen in Health & Healthcare. Last reply by Larry Jensen 1 day ago.

Chander Mehra

The Seventh Heaven 1 Reply

Started by Chander Mehra in Media. Last reply by John Karamanski 1 day ago.

Pat Coyle

How will you remember Michael Jackson? 27 Replies

Started by Pat Coyle in Entertainment. Last reply by Kendal R. Miller 1 day ago.

Pat Coyle

Should Mitch Daniels Run for President? 86 Replies

Started by Pat Coyle in Politics. Last reply by Jim Pavlik 1 day ago.

Lynn Zettler

Looking for a Book Editor 18 Replies

Started by Lynn Zettler in Classifieds - Help Wanted. Last reply by Michael Nolan 1 day ago.

Annie Sever-Dimitri

Do you fear dying? 25 Replies

Started by Annie Sever-Dimitri in Questions and Answers. Last reply by Annie Sever-Dimitri 1 day ago.

Will Hardison

I need a screen printer 1 Reply

Started by Will Hardison in Questions and Answers. Last reply by Chris Flener 1 day ago.

About

Pat Coyle Pat Coyle created this social network on Ning.

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A few things to consider before joining Smaller Indiana:

1. We want to know the real you...Please use your real name (first and last) when you sign up, or we cannot open your account

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