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All Blog Posts Tagged 'marketing' (216)

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Cynthia Wise The Power of Dooce

I recently blogged about the power of online blog reviews and wanted to share it with the SI community. Since the post, my orders have increased from 42 to the point where I need to reorder. Amazing magic..... Wednesday, after blowing out my tire on a curb and waiting for hours for help, all I had to look forward to was taking my dog, Pilot, to training school graduation. If you have seen the pictures of my dog, you might understand why dragging that small horse into a "sit-stay" is not my ide… Continue

Added by Cynthia Wise on December 3, 2009 at 7:20pm — 1 Comment

Mark Grossnickle Case Study for Job Searching and Self Promotion: "Hire me, Headblade"

Many people are on their way to becoming professional job searchers. They have their application process down to a science. When a new job gets posted they proceed with their usual routine: 1. tidy resume/portfolio 2. customize cover letter template 3. cross their fingers and hope for the best Professional job searcher, in this context, becomes somewhat of an oxymoron. The better you get at your routine, the more times your routine has failed. Maybe it is time to break the mold? Take this job… Continue

Added by Mark Grossnickle on December 3, 2009 at 11:14am — 1 Comment

Will Hardison SEO Trends for 2010

I recently read an article about next year’s SEO trends in Website Magazine by Brian Lewis. I will try to do the best I can by relaying the message to you. There are 4 key areas that will likely impact our search tactics for 2010. - Enhanced Marketing - Refined Measurement - A greater role of social and rich media - Industry Developments ENHANCED MARKETING: Landing page testing will become a priority. There will be a greater use of visitor experiential tools. Which will help you… Continue

Added by Will Hardison on December 3, 2009 at 9:30am — No Comments

Michael Reynolds Why consider ghost blogging?

You’ve probably heard all the buzz about blogging by now. As you may have heard, blogging can help build visibility for you and your company through improved search engine rankings and distributed content. Blogging also helps add an element of transparency to your business because it allows your customers to learn more about the people behind the services you offer. Finally, blogging gives you a strong content platform to distribute via multiple channels, including social networks. Blogging sou… Continue

Added by Michael Reynolds on December 2, 2009 at 10:02pm — No Comments

Michael Reynolds Web 2.0 Expo in New York

A couple of weeks ago I had the pleasure of speaking at the Web 2.0 Expo in New York. My session went very well and we got excellent feedback but I also had a wonderful time attending the other presentations and learning from other speakers. The first session that really piqued my interest was "The Elephant in the Room: Social Media ROI… Continue

Added by Michael Reynolds on November 30, 2009 at 12:30am — No Comments

Daniel Herndon Guerilla Marketing, What does that really mean?

You know small and large business alike, we all have to have someone manage our marketing budget. It is important to make sure that we maximize our efforts with what is in every case a limited budget. There's a few blogs and books out there that talk about small businesses needing to embrace Guerilla Marketing. What does that really mean though?… Continue

Added by Daniel Herndon on November 25, 2009 at 8:30am — 1 Comment

Sara Croft Developing your Message - The 4 Key Points

When you tell people about your job or your position, how easy is it to describe? I work for a nonprofit, and inside that nonprofit I work for a state/federal grant. My job title itself is quite long (Education and Outreach Coordinator) and the grant's name is, too (INDATA - stands for Indiana Assistive Technology Act). Explaining the grant to people is not always easy. I think it actually gets harder to explain the more I continue working here because it is really easy to explain to your cowor… Continue

Added by Sara Croft on November 23, 2009 at 4:12pm — No Comments

Matthew A. Griffith marketing gravity- “recession buster idea” #1

marketing gravity- “recession buster idea” #1 Posted on | November 16, 2009 | No Comments Q: How do you generate more P.R., name recognition, product awareness, networks, clients, referrals, “fans,” blog readers, followers on Twitter, etc. ? A: Marketing Gravity. That’s how! That’s the key! Marketing Gravity is a concept I learned from a genius named Alan Weiss of Summit Consulting. This diagram is my updated version of a diagram Alan created years ago.… Continue

Added by Matthew A. Griffith on November 16, 2009 at 7:00pm — No Comments

Serina Kelly A Blog is not an Ad, It's a Conversation

Have you seen a blog post that looks like they took the text from their latest ad and just dumped into the blog? Or a press release? Maybe a brochure? Or even a catalog item or items? Please don’t do that! But you want to use your blog to promote your business (honestly, that’s why most businesses do a blog, right?). You can. Just be original. Re-write it! Make it a casual tone rather than a “push the message out” tone. Write it in first person; add some fluff or personal statements. Be friend… Continue

Added by Serina Kelly on November 16, 2009 at 7:30am — 2 Comments

Henry Kurkowski The big dogs start chasing the WiFi stick

What do Google, Yahoo and Microsoft have in common? They are all executing new plans to utilize Free managed WiFi access to connect people with information, gain bigger audiences and increase loyalty. To me, that seems like a pretty smart plan. Yahoo’s plan is centered on Times Square, a major hub for millions of New Yorkers and visitors of The Big Apple. Free WiFi access will be given in that area until next year and it’s a great way to reach people while they are out and about. It’s like a Ho… Continue

Added by Henry Kurkowski on November 11, 2009 at 9:30am — No Comments

Michael Reynolds How design affects credibility on the web

I hate ugly websites. I realize that I have a particular bias as a result of what I do so I'm sure that is to be expected. In fact, people often have fun with me by sending me links to ugly websites just to see how much I cringe. All fun aside, however, how often do we really think about how design affects our credibility as businesses? Do ugly websites hurt business? Turns out, the answer is yes. Many studies have been done on this topic, including… Continue

Added by Michael Reynolds on November 4, 2009 at 4:30pm — No Comments

Serina Kelly Ask the Experts - Your Customers!

Every business owner knows that the customer is the expert. If you have a storefront, ask people while they’re in the store if they’re finding what they need. Ask if there is something they’d like you to carry that you don’t have. Ask if they have been treated properly. If you are a service provider, send a survey and ask for feedback on the service they received. Ask if there is more you could have done, something you should not have done, etc. Ask. Ask. Ask. Then, ACT. If 9 out of every 10 c… Continue

Added by Serina Kelly on November 2, 2009 at 7:00am — No Comments

Jim Cota One simple key to improving (nearly) everything

Harvey Mackay, owner of Mackay Envelope, is widely known for his books and speaking engagements on sales. In his weekly column, he recalls the Broadway musical "My Fair Lady" to make a point:
In the Broadway musical "My Fair Lady," Professor Higgins has driven his prodigy Eliza Doolittle to exhaustion teaching her how to speak proper English. The professor shows little acknowledgement of her hard work, even when her pronunciation improves markedly. Later in the play, Eliza is again f
… Continue

Added by Jim Cota on October 29, 2009 at 12:42pm — 2 Comments

Michael Reynolds How an insurance agency generates business using Facebook

I always enjoy hearing stories of small business owners using social media to generate leads and connect with new clients. As much as I encourage people to give social media a chance, it's the real-world case studies that speak the loudest. Jim DeWitt is an owner at DeWitt Insurance Group and is a member of my BNI chapter. Jim's agency offers life and health insuranc… Continue

Added by Michael Reynolds on October 25, 2009 at 9:21pm — No Comments

Bjorn Carlson External Linking Strategies: Google Thinks It's Big. Do You?

I attended the MBO 2009 conference yesterday hosted by Jim Brown and the search engine marketing gurus, EverEffect. There were some really great speakers and topics tailored around the integration of marketing and technology and with over 200 people in attendance, it was a great event all around! Some of the topics included: * External SEO: Google’s Most Heavily Weighted Aspect by Slingshot SEO’s Jeremy Dearringer; * Proving and Improving ROI in Paid Search by EverEffect’s Jim Brown * 8 Steps t… Continue

Added by Bjorn Carlson on October 23, 2009 at 3:10pm — 2 Comments

Serina Kelly Staying in Touch with Your One-Time Customers

It’s easy to keep a relationship going with customers when you have a product or service that creates repeat purchases. But what about when your business is mostly a one-time sale per customer? There are two questions to answer: Why continue that relationship, and how? Why you should keep that relationship going is, in one word, referrals. If you gave your customer a great experience, they will refer family, friends, neighbors and even people they don’t know (have you listened to grocery-store… Continue

Added by Serina Kelly on October 22, 2009 at 7:30am — No Comments

Serina Kelly Y'all Come Back Now, You Hear?

When you own or manage a business that provides repeat business opportunities, it’s important to stay in touch with your customers. It’s not a difficult thing to do, but often something small business owners and managers don’t think about – or feel they don’t have time for. There are many quick, easy ways to stay top of mind. Just “being there when they need something” isn’t enough. Why? Because there are many other companies up and down the street who offer the same product or service – and th… Continue

Added by Serina Kelly on October 19, 2009 at 7:30am — No Comments

Angela Phebus Is your need for 'perfection' keeping you from 'greatness'?

Never forget that ‘perfect’ is the enemy of amazing. Are you waiting until you have everything mapped out ‘just right’? Do you ‘think’ and ‘consider’ and ‘discuss’ and ‘plan’ and ‘revisit’ until days turn into weeks, weeks turn into months and suddenly a year has passed, your energy is drained and you’re more frustrated than ever? Waiting for ‘perfection’ will be your greatest obstacle in creating something amazing. Get started now. Will it be perfect? No. Will you make mistakes? Yes. Keep mo… Continue

Added by Angela Phebus on October 16, 2009 at 2:06pm — 1 Comment

Serina Kelly The Value of a Thank You Card

Isn't it true so often that as we get older, we realize how right our parents were in many situations? For example, I remember sitting down at the kitchen table after each birthday and Christmas and writing thank you cards to everyone who gave me a gift - something my mom would make me do every time. I often thought “how lame” because, in many cases, I already thanked them when I opened the gift. Fast forward to now, and I see how smart she was! And she didn’t own a business. When I receive a t… Continue

Added by Serina Kelly on October 15, 2009 at 7:00am — No Comments

Angela Phebus too many marketing options for small businesses?

Do you feel overwhelmed with too many choices? It’s harder to find your direction when you have a million ideas flying at you. I don’t like eating at restaurants where the menu is the size of textbook. Even when I figure out what I want, there is always someone else at the table who feels compelled to read every single item on every page…and the more they read, the more unsure they become about what they want to order. When you’re trying to figure out how to market your business, you probably ha… Continue

Added by Angela Phebus on October 13, 2009 at 3:53pm — No Comments

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