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All Blog Posts Tagged 'social-media' (4)

Ghostwriting for Dummies

I've got a confession to make. Okay, not so much a confession, since it's already one of the worst kept secrets ever. My name is Erik, and I'm a ghostwriter. ("Hi, Erik.") You probably already knew that. I own a company that ghostwrites blogs for other companies. I recently wrote a humor novel about a ghost in Irvington, a historic neighborhood in Indianapolis. (Ghost. Writing. Get it?) I've even ghostwritten a number of speeches, including for tw… Continue

Added by Erik Deckers on October 14, 2009 at 10:39am — No Comments

How to Measure ROI for Social Media and the Long Sales Cycle

Originally posted on my DeckersMarketing.com blog A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it’s not possible to measure the ROI on social media, and 2) it’s even harder for websites that don’t allow for online sales and shopping carts. Like insurance agents or realtors, because th… Continue

Added by Erik Deckers on April 22, 2009 at 11:55am — 5 Comments

Why Google Should Buy Twitter

There's been all this talk about how Twitter is going to make money. They may charge businesses who use Twitter. They could mine their data and sell it to marketers. They could even sell ad space. (Personally, I'd like them to charge people who use automatic DMs to thank me for following them. Your not automatically DMing me is thanks enough. Just retweet some of my stuff instead, and I'll be happy.) So what if Google bought Twitter? Would they be able to incorporate it into their services? Cou… Continue

Added by Erik Deckers on February 16, 2009 at 8:35am — 3 Comments

When Social Media beats everything else

After all this talk by Lorraine Ball, Colin Clark, and Kyle Lacy about the power of social media, I thought I would chime in with a little blog of my own. I just posted this at my work blog, but wanted to share it here, because I hate feeling left out. --- Don't get me wrong. I love direct mail, because it puts food on the table. Besides, not everyone has a computer; everyone does have a mailbox though. But once in a while, I find an article about social media that reminds me why the Internet… Continue

Added by Erik Deckers on October 9, 2008 at 11:42am — 5 Comments

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