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All Blog Posts Tagged 'social-networking' (5)

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Erik Deckers How to Measure ROI for Social Media and the Long Sales Cycle

Originally posted on my DeckersMarketing.com blog A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it’s not possible to measure the ROI on social media, and 2) it’s even harder for websites that don’t allow for online sales and shopping carts. Like insurance agents or realtors, because th… Continue

Added by Erik Deckers on April 22, 2009 at 11:55am — 5 Comments

Erik Deckers Why Google Should Buy Twitter

There's been all this talk about how Twitter is going to make money. They may charge businesses who use Twitter. They could mine their data and sell it to marketers. They could even sell ad space. (Personally, I'd like them to charge people who use automatic DMs to thank me for following them. Your not automatically DMing me is thanks enough. Just retweet some of my stuff instead, and I'll be happy.) So what if Google bought Twitter? Would they be able to incorporate it into their services? Cou… Continue

Added by Erik Deckers on February 16, 2009 at 8:35am — 3 Comments

Erik Deckers Creating successful newspapers: You're doing it wrong.

Ruth Holladay's blog says Gannett is dismantling Indy.com. The former INTake paper and website will get its web content from national restaurant and calendar provider Metromix. Because no one knows Indianapolis better than a web company in Chicago. http://www.metromix.com/pick_your_city Pick your city? Pick your city?! This has been Gannett's appr… Continue

Added by Erik Deckers on October 16, 2008 at 8:30am — 10 Comments

Erik Deckers When Social Media beats everything else

After all this talk by Lorraine Ball, Colin Clark, and Kyle Lacy about the power of social media, I thought I would chime in with a little blog of my own. I just posted this at my work blog, but wanted to share it here, because I hate feeling left out. --- Don't get me wrong. I love direct mail, because it puts food on the table. Besides, not everyone has a computer; everyone does have a mailbox though. But once in a while, I find an article about social media that reminds me why the Internet… Continue

Added by Erik Deckers on October 9, 2008 at 11:42am — 5 Comments

Erik Deckers Blogging Roundtable Lunch at Brugge Brasserie

Several new and veteran bloggers gath… Continue

Added by Erik Deckers on September 10, 2008 at 4:57pm — 3 Comments

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