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Kyle Lacy

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130 Million Are Being Influenced Online. Are you There?

I was reading the new Razorfish FEED Digital Brand Experience Report for 2009. This report is unbelievable and has some amazing statistics to help further the goal of increased use of digital marketing. I am going to be devoting the rest of this week to breaking down the Razorfish report. At the beginning of the report Razorfish states:
65% of consumers report having had a digital experience that either posit
… Continue

Added by Kyle Lacy on November 11, 2009 at 11:30am — 3 Comments

An Honest Confession. The Problem with Fear

I was driving to work this morning listening to a great track by Sujan Stevens... reminiscing about my "musical" days in college. I played guitar for a long time and have just recently put it aside for other hobbies and activities. I want you to know that I have never... ever... ever talked about this with anyone. This is the "I'm Being Completely Open With My Blog Readers Morning with Kyle" show. Get Ready. During the years of guitar playing... I had alway… Continue

Added by Kyle Lacy on November 4, 2009 at 10:42am — 4 Comments

5 Ways to Track Competitors Using Social Media

You are going to need to be online. You are going to need to have a voice in this world of social communication. Period. Can we talk about a good reason to be on social media? Are your competitors using it? This should be a deciding factor in whether or not you get involved. So where do you start? The first thing is to investigate. 1. Sign up for an account at Competitious. Competitious is a cool tool that allows you to track, organi… Continue

Added by Kyle Lacy on September 10, 2009 at 8:51am — No Comments

Defining Change As An Individual

I found this amazing example of kinetic typography last night and it created an idea that is not new... but needs to be rehearsed and rewritten hundreds if not thousands of times. Do we fully understand the power we have as an individual? Do we fully understand the power we have as a community of individuals? I am not speaking of change in a political sense but change in a single... solitary way... a change in individuality that has the power to spread across the many platfor… Continue

Added by Kyle Lacy on September 7, 2009 at 10:12pm — No Comments

My Top 10 Twitter Business Applications

1. TwitterHawk TwitterHawk is a real time targeted marketing engine that allows you to search Twitter on a chosen topic (or keyword) and will either auto-reply to that person or generate a list of matches for you to respond or reject. The point of this application is to hit the conversation while it is happening and they follow up. Make sure you are being s… Continue

Added by Kyle Lacy on September 2, 2009 at 8:02am — No Comments

Screw Stats. It is about Portability and Experiences

I co-hosted a webinar last Thursday with Chris Baggott of Compendium Blogware entitled Getting a Grip on Social Media. The first slide of my presentation simply says: Screw Stats. This is applied to the idea that we can run around statistics and figures all we want but the most important thing to understand is the future of portabil… Continue

Added by Kyle Lacy on August 22, 2009 at 4:27pm — No Comments

Twitter More Important than LinkedIN for Small Biz?

I love polling. Sometimes you take it for what it's worth... and sometimes it blows you away. I stumbled across a post by ReadWriteWeb about a polling completed on LinkedIN asking their members What is the most important new platform for brands to master? and the results?… Continue

Added by Kyle Lacy on June 1, 2009 at 9:06am — 2 Comments

Screw Your Average Marketing

Some say the age of original thought is dead. We are all building off the ideas and inspirations of thought leaders from the past. I happen to agree with this notion and don't find a thing wrong thing it. Seth Godin has been someone I have followed religiously since I first stumbled across his books in college. I am happy to build off his ideas and create the concepts of new marketing. Seth has always ta… Continue

Added by Kyle Lacy on May 12, 2009 at 7:55am — 9 Comments

10 Tips to Build Trust with Social Media

In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business it is the amount of trust you can build between clients that strengthens your brand. With trust comes happy clients and with happy clients come referrals. Trust is a fundamental block of building business. Marketing is built under the assumption that stories can create an emotional bond between a consumer and a brand... a client and a service. Can you tell a sto… Continue

Added by Kyle Lacy on May 4, 2009 at 8:03am — No Comments

You Want Growth? Empower Your Employees with Social Media.

I mentioned in a previous post that I have been reading Seth Godin's book Free Prize Inside for a... I think... fourth time. In the beginning of the book is a quote that I have underlined another four times:
"If your goal is growth, marketing is all that matters--and everything you do is now part of marketing... Every product and every service can be made remarkable. And anyone in your
… Continue

Added by Kyle Lacy on April 28, 2009 at 7:30am — 5 Comments

20 Ways to Engage Your Contacts in Social Media

What is it? What is it good for? Engagement. One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. So how do you accomplish engagement on a personal level? 20 Ways to Engage a Potential Customer Using Social Media 1. Start a blog. This seems like an obvious one. This should be one of the first things you think about doing when contemplating using social media as a marketing too… Continue

Added by Kyle Lacy on April 20, 2009 at 7:03am — 12 Comments

Social Media According to Zhang Yu

I am re-reading The Art of War by Sun Tzu. Let me be clear. When I say I am re-reading it actually means I am reading it for the first time, a second time. It is amazing the kind of insight you take away from a book when you read it through different parts of life. It has been a couple of years since I picked up the book and a section about adapting caught my eye.
Zhang Yu : Adaptation means not clinging to fixed methods, but changing appropriately according to events as is suitable
… Continue

Added by Kyle Lacy on April 13, 2009 at 6:51pm — No Comments

25 Tools and Tips to Following Your Brand Online

There are plenty of ways to keep track of the conversations taking place on the Internet regarding your small business or your personal brand. I wanted to create a list to help the beginners of social media marketing keep track of what is being said on the Internet. 1. Sign up for a business Twitter account. Start following and joining in the conversations! 2. Sign up for an account on HowSociable. Awesome… Continue

Added by Kyle Lacy on March 26, 2009 at 6:50am — 2 Comments

Social Media is valuable but broken. We need to work together.

There is always debate. There is always debate on the topics of social media... the black magic of the business world. Should we do it? What is the best way to do it? Traditional marketing, advertising and PR firms do not know what to do. "Social Media" companies do not have enough traditional strategy to make something stick. We are all scraping to find something to make this powerful tool work. It is going to be a long process of customization, personalization, and strategy. My company,… Continue

Added by Kyle Lacy on March 25, 2009 at 6:56am — No Comments

The Real Value of Social Media. A Piece of the Pie

Elizabeth Friedland over at TrendyMinds has an excellent post about the concept of social media not being the end-all scheme to push marketing to the masses. I wanted to bring up my thought on the real value of social media to the small business owner or CEO: Listening. You do not need to get rid of your tradtional marketing strategy. You sh… Continue

Added by Kyle Lacy on March 24, 2009 at 6:48am — No Comments

Interactive Marketers to Increase Online Spending by 50%

Have you ever been thinking about something only to read a blog post that is catered to the same idea? Just happened to me! I was reading a post by Chris Baggot about old media and his thoughts on the problem with the overall business model. I (like Chris) love old media. There is something about getting a magazine in the mail and thumbing through the articles. Every once in awhile I a… Continue

Added by Kyle Lacy on March 18, 2009 at 8:16am — 2 Comments

Your Job as a CEO and Small Business Owner? Mimic Obama.

Aghast. Mimic Obama? Did all my fellow conservatives just unsubscribe? :-) I am not implying you need to mimic Obama in anyway other than the strategy he used in the world of social media. That is right. Social Media. I was reading a Forbes article last night about how CEOs should be (at least) considering using Facebook and… Continue

Added by Kyle Lacy on March 17, 2009 at 7:16am — No Comments

I Dare You to Influence Me

In the world of small business owners... we would all love to be influencers. We would love to be perceived as the expert in the matter of which we are selling and we should be. A question that keeps surfacing among the "small biz chatter" is directed toward the subject of influence. Well... I think we are here to finally answer that. Thanks to Lisa Hoffmann and Mashable. Lisa was reading a post from Micah Baldwin… Continue

Added by Kyle Lacy on March 12, 2009 at 7:35am — 2 Comments

Social Media and the Recession

When is the next phase of the Internet going to present itself? We hear talks about Web 2.0 and Web 3.0 but when are we going to see social media adapt into it's third phase? It could be after the recession.

I was reading a post by Chris Charabaruk about social media surviving the recession and he makes a comment about social media adapting towards the end of 2009:

"I thi

… Continue

Added by Kyle Lacy on March 11, 2009 at 6:34am — 1 Comment

Announcing a Bid for Congress on Facebook

(hat tip to Hoosier Access for the post about Brose McVey) In my opinion the political world received a massive dose of social media when (now) President Obama created a massive viral MACHINE using sites like Facebook and Myspace. We are now experiencing a shift between tra… Continue

Added by Kyle Lacy on March 5, 2009 at 6:39am — No Comments

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