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Joe Dager

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Can Selling be this simple - YEP!

I was going to talk about sales & distribution channels, hour glasses and funnels but why, when a pand-handler did it so eloquently. Derived from a Seth Godin post: The panhandler’s secret

… Continue

Added by Joe Dager on February 28, 2009 at 9:25am — No Comments

Should marketing care about cash flow?

Your marketing team needs to look at things differently to help you succeed in a tough market. Think of ways that you can make your customers feel more like part of a team that is helping each other get through these times. If you do that, your bill may not end up on the bottom of the pile.

… Continue

Added by Joe Dager on February 26, 2009 at 7:30am — No Comments

Competitive Advantage - What is yours?

We all want one? Do we all have one? Can everyone in your organization name it? Can everyone of your customers name it? But it is not only about an organization, if you are looking for a job, what is yours?

Here are some tactics in developing one: Reduce product pricing Make it diffi… Continue

Added by Joe Dager on February 8, 2009 at 11:09pm — No Comments

Interview with Amy Stark of Stark Reality

I had the pleasure of interviewing Amy Stark of Stark Reality. We discussed the use of Social Media for Nonprofits and most specifically, Twitter. Amy’s company Stark Reality works with Nonprofits in setting up their Social Media communication. She is a major contributor to Smaller Indiana and can be found on Twitter @AmyStark.

… Continue

Added by Joe Dager on February 3, 2009 at 1:59pm — 1 Comment

Mirror Your Customer - Your Process

In a previous post(this is post 5 of 5), I asked these questions: 1. Do you understand your customers buying process? 2. Does your marketing mirror that process? 3. Do you have specific marketing messages that your customer receives at critical points in that process? 4. If you did, would your marketing be more effective? Since the buying process is defined by the customer, it should not seem anymore that it is subjective, it is pretty objective at this point based on the previous series of pos… Continue

Added by Joe Dager on January 29, 2009 at 10:35am — No Comments

Does your marketing mirror your customers buying process?

Do you understand your customers buying process? Does your marketing mirror that process? Do you have specific marketing messages that your customer receives at critical points in that process? If you did, would your marketing be more effective?

I always wondered, even before I st… Continue

Added by Joe Dager on January 24, 2009 at 9:21pm — No Comments

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Pat Coyle

When is the last time you changed your mind about something really important? 4 Replies

Started by Pat Coyle in Questions and Answers. Last reply by Chris Tomlinson 4 hours ago.

Amy Stark

Do you have a story about R L Stevens? 1 Reply

Started by Amy Stark in Classifieds - Help Wanted. Last reply by Amy Stark 5 hours ago.

Steve Stuck

Copenhagen Climate Conference Doesn't Matter 3 Replies

Started by Steve Stuck in Green Issues & Environment. Last reply by Marita Topmiller 8 hours ago.

Kyle Lacy

The New Email? Google Wave 12 Replies

Started by Kyle Lacy in 2.0 thinking (on marketing, branding, experience, etc). Last reply by Chris Tomlinson 9 hours ago.

Pat Coyle

Sally Brown asks, "Where in the World Are You?" 2 Replies

Started by Pat Coyle in Events for the creative class. Last reply by Ben McCann 1 day ago.

Pat Coyle

Are you buying soft power? 13 Replies

Started by Pat Coyle in Politics. Last reply by Marita Topmiller 1 day ago.

Pat Coyle

Is "real time" killing real news? 17 Replies

Started by Pat Coyle in Media: mass and social. Last reply by Steve Stuck 1 day ago.

Darlene Freeman

Networking

Started by Darlene Freeman in Non Profit: events, news, ideas Dec 4.

Ann Clifford

Hidden Paycheck Revealed 3 Replies

Started by Ann Clifford in Business. Last reply by Chris Theisen Dec 4.

Drew Smith

Hidden Paycheck Revealed 4 Replies

Started by Drew Smith in Business. Last reply by Chris Theisen Dec 4.

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Pat Coyle Pat Coyle created this Ning Network.

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