Making people and ideas findable

Don Schindler's Blog (21)

Indiana is winning pledgetoendhunger.com - but the game isn't over yet. You can give FREE FOOD to Indiana's Neediest Kids with one click.

I hate it when my team is winning the entire game until the last second. Don't let Indiana fall. Two Truck

… Continue

Added by Don Schindler on March 9, 2009 at 10:00am — 2 Comments

Branded for Life - Is branding more than a logo?

Funny little story about branding. I'm branded. I have a classic heart tattoo with my wife's name on my right arm. It's cliche but I love it.

One day a buddy of mine asked what would happen if we would get a divorce. "I can't believe you put her name there. That's just stupid."

Obviously, he was divorced. "It was a wedding present. My choice," I said. "And I'm not getting a divorce."

"But what if you do?" he asked.

"I'll cut my arm off," I said jokingl… Continue

Added by Don Schindler on December 17, 2008 at 11:32am — 1 Comment

Support Autism Twitter Day #ASD

If you tweet, please pass along the link below. We want everyone to be aware of this bill. And check out the link below. http://www.change.org/ideas/view/accept_and_sign_the_autism_reform_act_of_2009 This is very important to help our kids. If you don't have an autistic child, I'll bet you know someone who does. My little guy was struggling with lots of problems closely related to autism. He had been… Continue

Added by Don Schindler on December 16, 2008 at 11:06am — 2 Comments

Marketers, do you want to save your job and the company in this recession? Use real customer service and social media.

Several things happened last week that made me take notice. And since I don’t believe in coincidences, I had to pull it altogether in my mind. First, an amazing client story. J.D. Gould Company is a family-owned business. It’s been around since 1951. They make solenoid valves. It’s really hard to get excited about solenoid valves unless maybe you are an engineer but, according to the client, a lot of engineers don’t think about them as much as they once… Continue

Added by Don Schindler on December 3, 2008 at 11:05am — No Comments

How can the Motrin benefit from their advertising screw-up?

Use the very thing that bit them. Social Media. Let me explain. So they totally screw-ed up. Motrin ran this ad on their site and moms around the world were offended (check out this blog from Sarah Evans) and struck back. Motrin brand managers quickly pulled the ad campaign and threw up an apology on the front page of the website. Chec… Continue

Added by Don Schindler on November 20, 2008 at 9:34am — 2 Comments

Top Ten Websites for Black Friday Discounts - How Do Hot Trends Work For You?

So here are the top ten sites to get the Black Friday Deals - I didn't steal this from anyone. Just did a little research and this is what I came up with. TheBlackFriday.com BFads.net… Continue

Added by Don Schindler on October 27, 2008 at 4:24pm — No Comments

Erasing an online consumer complaint from your search results - Part 2 of Power to the Consumer

So here's the secret. You can't. You knew that was coming, didn't you? But there are ways to push the complaint farther away from your site and out of your search results. The first thing I would do. Go after that customer, face to face, and see if you can correct what happened. Now some people would say that there are people who are never going to be happy, no matter what you do. I would disagree and say, "You really don't know that until you are face-to-face with that person." Too many tim… Continue

Added by Don Schindler on August 22, 2008 at 11:14am — No Comments

Walk a mile in someone else's no shoes - Worldwalk for Samaritan's Feet

We launched this site today as well. They are on a mission to raise $1,000,000 and 300,000 shoes. A must see cause.

http://www.sama… Continue

Added by Don Schindler on August 15, 2008 at 9:16am — No Comments

Help a little girl give back to Riley - Elizabeth's story will bring a tear to your eye

Just launched today. Check it out.

www.elizabethsstory.org Continue

Added by Don Schindler on August 15, 2008 at 8:57am — No Comments

USA Diving Site - Give them a shout out

I don't normally promote the sites we build here on Smallerindiana but I thought this one deserves all the love it can get. Hit the message board directly here.

Continue

Added by Don Schindler on August 11, 2008 at 3:54pm — No Comments

Power to the Consumer - dealing with Social Media and Public Complaints

So they got you...one of your customers had a bad experience and now they are online telling the world about it. In fact, they are so upset that they started a website or blog up and are actively denouncing your company. You went out and did a Google search and they are popping up on the same page as your website. There's your company and then right below it, bam. It's that customer...the one that is really, really mad. Well, how do you fix it so this guy isn't second on the list behind your… Continue

Added by Don Schindler on August 5, 2008 at 10:30am — No Comments

What the heck is Princeton Premier or how Social Media can make or break your company's internet presence?

So I got this email... Don Schindler It is my pleasure to inform you that you are being considered for inclusion into the 2008-2009 Princeton Premier Business Leaders and Professionals Honors Edition section of the registry. The 2008-2009 edition of the registry will include biographies of the world's most accomplished individuals. Recognition of this kind is an honor shared by thousands of executives and professionals throughout the world each year. Inclusion is considered by many as the singl… Continue

Added by Don Schindler on July 30, 2008 at 9:00am — No Comments

Finding Consumer Insights in Social Media

So the kids and I went to check out Eagle Creek Reservoir Beach on Sunday afternoon. I'm very proud of my oldest daughter. She has finally learned to swim (after this summer of swimming lessons). But she's very particular about her nose. She has to have nose plugs on or she can't go underwater. So be it. Nose plugs it is. No matter how silly she looks. After being in the water for an hour or so, I decided to start pitching the kids in the air. They love it and it's some exercise for me. They s… Continue

Added by Don Schindler on July 21, 2008 at 11:30am — No Comments

Social Media is not advertising nor marketing: it’s about connections

In yesterday's Online Spin, there was an article Agencies: Reinvented or Replaced by Joe Marchese. Joe's jist was that ad agencies need to change - that they aren't prepared for the future of advertising within social media. Here's what he says, "In the end, social media is nothing more than a mirror of people’s real-world behavior (albeit amplified and with extreme ADD). If you’re taking steps to make your bran… Continue

Added by Don Schindler on July 9, 2008 at 10:31am — 1 Comment

Clutter on the Web and my Desk - Siteless Web Presence

My desk is a mess. Once, in first grade, my teacher - can't remember the nun's name - put my entire desk in a box and sent me along with the box to the principal's office. Then he called my parents in so we could talk about how messy my desk was. Obviously, the teacher's plan to shame me into cleaning my desk did not pay off because as I look around right now - I still sit amongst chaos. Magazines and books that I want to read but haven't gotten to. But I don't want to shelve them because the… Continue

Added by Don Schindler on July 7, 2008 at 9:53am — No Comments

Siteless Web Presence Part Two or why not be in all places at once?

So how do you get a siteless web presence? Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you'll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about you on the home page. Now I'm not saying you need to talk about yourself a lot - just the right keywords. And I'm never into talking about myself too much - yo… Continue

Added by Don Schindler on July 2, 2008 at 1:26pm — 1 Comment

Siteless Web Presence Part One or why not be in all places at once?

Last week I spoke of a siteless web presence. And what I meant by that comment was that you need to stop thinking of your website as a destination stop and more of aggregator of all your web content. Pretty simple, huh? But first things first. Your website should be a living breathing thing on the web. If you don’t know how to update your site - or if you need your web guy to do it then you need a new website. One with a CMS (content management system) behind it. Updates should be frequent and… Continue

Added by Don Schindler on June 30, 2008 at 7:57am — 1 Comment

How do I make a Google Map for my company?

After our last seminar, Social Media Mania, I received an email from an attendee about how to make a Google Map specific to their business. You know the kind where you have the little blue icon instead of a red one. Here's what I wrote her. If you don’t have an account with Google, then sign up. It’s easy and free. I would recommend you make the gmail account for your company name like yourcompa… Continue

Added by Don Schindler on June 26, 2008 at 9:29am — No Comments

Inc. Mag, Social Community and Google

Here's my two cents about Inc. Mag. And don't get me wrong - I love the mag - but they are always a bit behind the times when it comes to new media and technology. I really miss Business 2.0 - I can't believe they shut it down and replaced my 2.0 with Fortune - what a waste. So with the article, "Tapping The Community Pool" in the latest issue, they… Continue

Added by Don Schindler on June 25, 2008 at 9:06am — 4 Comments

June 10th - Social Media Mania Follow Up - Way late on SI - I know and I'm sorry

Wow!!!!! Thanks to all for making our Social Media Mania event such a huge success. We had a packed house and even had to run out and get some extra chairs. Mitch and I feel bad that we didn't get to the end of the presentation but we were so pleased with the amount of questions and the excitement and passion you guys brought to the event. You guys remember one lucky apple winner gets to spend a couple of hours with me on their problems. Just me and your team in a room figuring out what to do.… Continue

Added by Don Schindler on June 24, 2008 at 9:10am — 2 Comments

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