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Jim Schwartz's Blog (3)

WOW !!! THE RESULTS ARE IN …

I recently saw the results of market research done after the Olympics in Beijing . Brands like Adidas paid $80 million to $100 million to be the official sponsor of the games. Global sponsors Coca-Cola & McDonald's--spent a combined $850 million to sponsor the Olympics. All with the desire of selling to China's emerging 250 million-strong middle class as a way to build brand awareness with Chinese consumers to increase sales. The results of the research were discouraging for those companie… Continue

Added by Jim Schwartz on November 23, 2008 at 9:47pm — No Comments

Are your Customers Frustrated? Your Employees are too!

Ann was upset and it showed. She had recently lost her husband of 25 years to cancer. Ann needed to buy a new black dress to wear to the funeral to bury her husband Frank. No one would give her the help she needed. She finally met an employee named Megan who made Ann feel her needs were not important; she said she was too busy unpacking the clothes to look for a black dress for Ann. After being bounced from employee to employee and calls to the owner were not returned, a livid Ann found herself… Continue

Added by Jim Schwartz on November 22, 2008 at 11:20am — No Comments

The Status Quo : (

Bureaucracy defends the status quo long past the time when the quo has lost its status. Laurence J. Peter US educator & writer (1919 - 1988) Continue

Added by Jim Schwartz on November 1, 2008 at 11:36am — No Comments

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