Making people and ideas findable
Creating Chatter that Matters Online
The key question when you start to leverage social media is, how do I create conversations that will get me business? A better way to word it is, how do I create conversations and content that matters to people.I have a client, John Bethell Title Company, who puts out a mortgage market share report that tells which banks and lenders are getting what percentage of the business. It's a valuable report. Believe me, if they are a day late releasing the monthly report, they get calls.
This is content that matters to people, content that their clients and partners use on a monthly basis to describe the conditions of their business world. Do you have an asset like this? If so, are you using it to its full potential?
What about your online conversations? What are you talking about on Twitter and Facebook? Is is the kind of compelling stuff that will make people reach out to you and ask for your help?
The Tribeswell blog has daily updates with my thoughts on marketing, technology, customer service, wordpress, and life.
Add a Comment
-
Comment by Colin Clark on November 14, 2009 at 1:56pm - @chris - Yeah there are definitely markets that take some serious creativity to read using new media. In some cases it's not even worth it. It's a whole new world.
-
Comment by Chris Tomlinson on November 9, 2009 at 9:10pm -
Whether it be social media or your blog I think it's obvious that content still reins king and your post is saying exactly that.
I'm not sure if you're asking a question here or just posting as a 'thought', but for me posting relevant information that people would want to see/read also means me getting in front of the right audience. Quite frankly I have yet to figure out how to get in front of certain markets with social media.
Groups
-
Hendricks County, Indiana
74 members
-
LinkedIn Best Practices
108 members
-
Dog Club
141 members
-
Indy Dancing
56 members
-
Taylor University Alumni
18 members
Forum
Holiday festive fun in Indy 5 Replies
Started by Justin Brady in Non Profit: events, news, ideas. Last reply by Tracey Rollison 1 hour ago.
Do you have a story about R L Stevens? 5 Replies
Started by Amy Stark in Classifieds - Help Wanted. Last reply by Amy Stark 2 hours ago.
What to Put in a Portfolio?
Started by Steph Woodward in Questions and Answers 2 hours ago.
Boobs-N-Business 103 Replies
Started by Annie Sever-Dimitri in Questions and Answers. Last reply by Mike Magan 3 hours ago.
Iranian Governement Shuts Down Internet, but how? Why? 2 Replies
Started by Pat Coyle in Politics. Last reply by Marita Topmiller 3 hours ago.
New Client Needs Help With Logo Decision 24 Replies
Started by Will Hardison in Questions and Answers. Last reply by Marita Topmiller 3 hours ago.
Worship Leader Needed at Church
Started by Will Hardison in Classifieds - Help Wanted 3 hours ago.
Label Printing needed - Realistic Price 1 Reply
Started by Loree Everette in Questions and Answers. Last reply by Emily Myers 4 hours ago.
Can a Church use Social Media to attract new visitors? 2 Replies
Started by Will Hardison in Questions and Answers. Last reply by Amy Stark 5 hours ago.
How will EPA ruling impact America forever? 2 Replies
Started by Pat Coyle in Green Issues & Environment. Last reply by Steve Stuck 17 hours ago.
About
Help
1. Please use your real name (first and last) when you sign up, or we cannot open your account
2. Please do not use logos or commercial images for your profile photo
3. Events should be posted in the events calendar
4. You can post pretty much anything you want on your own personal page (self promotion, etc), and you can change the style of your personal profile page to reflect your corporate identification if you so choose.
5. Please keep all comments civil and polite. It's OK to feel strongly about a subject, and it's OK to be critical of ideas, but please refrain from personal attacks of any kind.
If you witness or experience any issues, please contact admin@smallerindiana.com and we will look into the matter.
6. Smaller Indiana is supported by its members, and by corporate sponsors. If you're interested in learning more about sponsorship, please call Pat Coyle at 317 332 7878.
© 2009 Created by Pat Coyle
You need to be a member of Smaller Indiana to add comments!
Join this Ning Network