Making people and ideas findable
Pinterest has been named the best new start-up in 2011 and is driving more referral traffic than LinkedIn, YouTube and Google+. It reportedly has 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark!
So, what is this Pinterest? Well, it’s a social media platform focusing on the lifestyles of its members and encouraging them to create different virtual pinboards that they then “’pin’ things they like. What does that mean for you as a business owner? Well, let’s look at the demographics – 80-92% depending on the study you look at are women and 55% of these are aged between 25-44. Are you targeting this demographic? Well, then it’s a no-brainer to me.
But don’t start selling – it’s just like other social media sites. The platform is not about self-promotion but an online space for members to share their lifestyles, tastes and interests. Tell a story about your brand through the pictures. Let people see what you are interested in. And, of course, connect with others who have similar interests. Don’t push product, but show the lifestyle that is associated with your brand.