Smaller Indiana

Making people and ideas findable

This blog is an example of simple exercise that I took our Account Executive through last week. She is building her portion of our business from scratch, and if she wants to get immediate sales, she is going to have to beat the pavement. Yes, Beat It – just like Michael Jackson.

This blog may not be for executive leadership, but it is for any business owner who wants to survive the re-prioritization of corporate dollars spent by generating new leads and immediate sales fast!

Here are the top 10 ways to generate immediate sales:
1. Scour your personal database – When I sold Cutco, we started our lead base with our friends and family. After I had been in the business a few years, it always amazed me when new kids beat me for the week. They didn’t beat me because they were better; they beat me because they saw people who they already had rapport with. If you want an instant jump in sales, scour your personal database for a few new leads. You’ll be surprised with the results.
2. Go Networking Today – If you don’t have any revenue generating appointments today, get online and find a networking event. Between all of the chambers, Rainmakers, BNI, and other small networking groups, there are at least 5 substantial networking events going on EVERY DAY. Find one, attend it, and get some leads.
3. Call Your Strategic Relationships – In between appointments, I usually call someone from my referral team just to touch base. I have found that 1 out of 5 of these calls results in someone giving me a new lead within the next 24 hours.
4. Show Up at a Leads’ Door - I’m sure you have some leads that you have called for a month and they are NEVER available, right? The solution to that is to just stop by their office. When you’re there, do your phone approach and ask them for an appointment. It’s harder to ignore someone or say no when they’re standing right in front of you.
5. Call Your Current Clients – Your current clients probably love you, and will become even more infatuated when you call them to ‘check-in’ on their customer satisfaction. As you build a deep relationship with your clients, they will refer you business before you even open your mouth to ask!

You may have noticed that I stopped at 5 tips when I said that there are 10. There are 10, but you’ll have to wait a week or so to get them. I like to keep my readers coming back for more! By the way, the last 5 are some of the most creative ideas that I have ever thought of to get new leads, and they will change your results in a huge way. Check back later this month for the rest of the scoop!

Jamar Cobb-Dennard is the Vice-President of Business Development for Reachmore, which provides leadership coaching for small business and executives. Email Jamar at jamar@goreachmore.com for the latest on Reachmore’s newest seminar, Launch.

Tags: business, reachmore, sales

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