Making people and ideas findable
Is Mindless Marketing Ruining Blogging?
I have always been under the assumption that "blogging" is a personal hobby. The technology allows you to post your thoughts, opinions, and views on everything in life from business to the new Prius. Recently I have been aware of a new form of blogging entering the mind share market of the Internet. This phenomenon I have aptly named “the marketing bloggers.”
The Marketing Blogger: an individual that writes a blog that focuses only on business information pertaining to their area of expertise but doesn't put much original thought into the posts. Basically, I feel like I am reading a direct mail piece or a e-newsletter. Thank you but no thank you, Dan Kennedy .
On top of that, the marketing blogger has links everywhere which tout their business as well as their services. Shameless Self Promotion.
Not to mention, their blog posts could be printed as a small book.
Give me a break. (of that Kit Kat bar)
In my humble opinion, business/professional blogging should be used for original thought as well as industry updates and new ideas.
Authenticity is not an option any more. You are either authentic when you communicate or you are extinct. Talk about business. Talk about your life. Be a person and not a mindless marketing vehicle.
If I wanted to read your mindless jargon I would sign up for an e-newsletter or request a direct mail piece.
I still love all of you. Just be authentic. J
Some Authentic Blogs:Douglas Karr
Pat Coyle
Erik Deckers
Add a Comment
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Comment by Kyle Lacy on June 24, 2008 at 1:12pm - I completely agree Nwokedi. It's takes us more time to wade through the bull crap and the pile is become LARGER!
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Comment by Nwokedi C. Idika on June 24, 2008 at 1:41am - Kyle, I think people (marketing bloggers) you're describing don't care enough about blogging to do it right. So, invariably, you get the half@ssed attempts. The great thing is most folks don't waste their time with them. The bad part is that these marketing bloggers add to the already heaping pile of steaming turds smelling up the blogosphere.
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Comment by Kyle Lacy on June 23, 2008 at 2:55pm
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No problem Erik. You are the man.
And honestly it's because you like Sedaris. :)
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Comment by Erik Deckers on June 23, 2008 at 12:52pm - Wow, thank you. I appreciate the inclusion.
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Comment by Kyle Lacy on June 23, 2008 at 12:06pm
- I completely agree.
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Comment by Stephen James on June 23, 2008 at 11:52am - I agree that "marketing blogs" may be less authentic, but hopefully they are obvious. I see the problem in the present and future being that you don't who's "authentic." As fields mature, it always becomes more difficult to spot fakes.
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