Making people and ideas findable
Magicians and Jugglers: Why Education is an Important Part of Marketing
Web 2.0, Second Life, blogs, wikis, APIs, social networks, SEO, SEM, SMS, widgets, microblogs…if you find any of these confusing or think that if you hear another geeky-acronym that your head will explode know that you’re not alone. For those of us in the tech industry this is all shop talk. It’s easy for someone like me, an expert on emerging technologies and an uber-nerd, to think that everyone knows what all of these technologies are. But the bottom line is that the great majority of folks don’t. So how does a company who believes that these technologies are the future of communication, human interaction, marketing and advertising, and entertainment ensure that the groups we talk to understand our message?
Education.
Add a Comment
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Comment by Andrew Ball on January 25, 2008 at 3:43pm - Years ago the IT person of a small company wouldn't tell us how to do things which today are commonplace. Yes magicians versus jugglers. I like that. thanks!
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Comment by Kyle Lacy on January 23, 2008 at 11:22pm -
Brilliant Blog Sarah.
You need to become a Digital Coach.
Seth Godin talks about it in his blog here.
http://sethgodin.typepad.com/seths_blog/2008/01/a-shortage-of-d.html
I would hire you in a second!
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