I'm not convinced that there is much clarity on a Brand for Indiana of the Future. Not what industries will we be invovled in, but what will we be known for? What will people think when they think of Indiana? Today, in terms of how people in other regions or cities see Indiana, I think they see corn fields. But I don't beleive that statement is a bash on our capabilities, it is a reflection of our long-term vision.
You see, when people have a clear vision to move forward, and they organize in communities to create that vision (Smaller Indiana), there is little that anyone or anything can do to stop them from achieiving it.
Where are we going? What are we going to become? What will people think of when they think about Indiana in 10 years? 20 years? 30 years? Why?
A community without a vision is drifting on the seas of change. It's important to put a sail to our community and start to move forward together in a purposeful direction. Where are we going? Can anyone describe it? Do we control it or does it control us?
I'd argue that any problems Indiana has in getting to the cutting edge of society and to become 'first' in one or more categories is primarily a product of our lack of foresight, not execution. We still need to solid execution, but you can't implement something that you can't see. Vision starts the ball rolling. What is the vision for the state of Indiana and it's individual communities?
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