Making people and ideas findable
Are you still using print media to get word out?
Hopefully you have read the recent Time cover article "How to Save Your Newspaper" By WALTER ISAACSON Thursday, Feb. 05, 2009 ( http://tinyurl.com/b4f27d ).But have you also read some of the counter discussions, like "How Not to Save Newspapers" By Owen Thomas, ValleyWag ( http://tinyurl.com/b2uwkl ).
Magazines/newspapers are expensive to produce (supply and delivery can account for half to two thirds the cost). With the print industry declining (follow http://www.foliomag.com/ for what is happening) how are you helping clients navigate print as an option for advertising?
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Comment
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Comment by Kyle Lacy on February 18, 2009 at 8:49pm - As Long as the print is tied to a measurable tool like a 1-800 number or a unique url I still think it is powerful. In terms of reach... social media and the Internet far surpass traditional media.
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