Smaller Indiana

Making people and ideas findable

We all want one? Do we all have one? Can everyone in your organization name it? Can everyone of your customers name it? But it is not only about an organization, if you are looking for a job, what is yours?

Here are some tactics in developing one:

Reduce product pricing
Make it difficult for others to duplicate
Make it difficult for buyers to switch
Introduce new product or services
Differentiate product or services
Develop enhancements
Establish strong business alliances
Leveraging your suppliers
Be first in the market place

If you want to stand out from the crowd there is no better way of doing it than have a great competitive advantage. Do you have a few more?

Tags: competitive advantage, product marketing, target market

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