Smaller Indiana

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Colin Clark

Creating Chatter that Matters Online

I posted this earlier at the Tribeswell Blog.

content is keyThe key question when you start to leverage social media is, how do I create conversations that will get me business? A better way to word it is, how do I create conversations and content that matters to people.

I have a client, John Bethell Title Company, who puts out a mortgage market share report that tells which banks and lenders are getting what percentage of the business. It's a valuable report. Believe me, if they are a day late releasing the monthly report, they get calls.

This is content that matters to people, content that their clients and partners use on a monthly basis to describe the conditions of their business world. Do you have an asset like this? If so, are you using it to its full potential?

What about your online conversations? What are you talking about on Twitter and Facebook? Is is the kind of compelling stuff that will make people reach out to you and ask for your help?

The Tribeswell blog has daily updates with my thoughts on marketing, technology, customer service, wordpress, and life.

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Colin Clark Comment by Colin Clark on November 14, 2009 at 1:56pm
@chris - Yeah there are definitely markets that take some serious creativity to read using new media. In some cases it's not even worth it. It's a whole new world.
Chris Tomlinson Comment by Chris Tomlinson on November 9, 2009 at 9:10pm
Whether it be social media or your blog I think it's obvious that content still reins king and your post is saying exactly that.

I'm not sure if you're asking a question here or just posting as a 'thought', but for me posting relevant information that people would want to see/read also means me getting in front of the right audience. Quite frankly I have yet to figure out how to get in front of certain markets with social media.

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