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Making people and ideas findable

I still see this over and over on Facebook: profiles used as company accounts. This is an incorrect use of Facebook and of social media in general. A personal profile on Facebook is meant for a person. No one wants to engage with a Facebook user that has a company name as the profile name and company logo as a profile picture. It is impersonal and uninteresting. Your Facebook profile should be you, with your actual photo (not a picture of a tree or something) and not your company logo. People want to interact with other people.

Facebook fan pages are the best way to create a business presence on Facebook. That is what they are designed for. Use your company fan page to create your company presence on Facebook and then invite people in your company to contribute to it.

Profiles are for people; fan pages are for business.

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Cissi Sherlock Comment by Cissi Sherlock on September 30, 2009 at 5:45pm
Hey, Robby, sorry I misspelled your name! I have been popularizing your blog.

Reason? Another pet peeve of mine is those wicked post on Facebook where people call themselves txt writing and you can't understand a thing they say. I also hae issues with people who get on there just to gripe about everything and say how unfair the world is.

Man, it's Facebook - not your journal.

OK! You got me started.

Back to the topic at hand. My point is that these people just don't realize that those posts meant for "persons"s" (as referenced above) go far beyond that.
Cissi Sherlock Comment by Cissi Sherlock on September 30, 2009 at 1:13pm
OMG, Robbie. You would have though I wrote it right down to the reference of "Girls Gone Wild"!

My problem, though (in an open minded sort of way) is that I know people like to have fun and they like to share. I do think it's unfair that they should be judged for sharing the likes of their own personal concepts of fun. But like my boyfriend said, "You you are going to put yous tit%*() out over the internet, then you have to be prepared to face the consequences of having your tit$%^!@# out over the internet!"

Do you think that if sites were created ust for fun and prospective employers were banned (I don't know how they would be. It's just a hypothetical question anyway), that people would than feel safer posting their fun pics?

In your blog You also get into the ethical question of "what will prospective employers judge you on when they read your favorites, or your political views, or what type of music you like, or (let me add this as I am an advocate) you are a college educated ex-offender who has turned his life a around and you now want to move past you discretion's and be a success in life.

Fact is, you can never tell how someone will judge you when they don't meet you face to face. Posts on the Internet is not the way to judge a person. But - it is now the way of the world, unfortunately.

Thanks for the input, Robbie.
Robby Slaughter Comment by Robby Slaughter on September 30, 2009 at 12:52pm
Cissi, I blogged about the phenomenon of researching new hires on Facebook last year:
http://www.robbyslaughter.com/blog/?2008-09-26
Cissi Sherlock Comment by Cissi Sherlock on September 29, 2009 at 10:02am
Kind of takes the fun out of havin' fun, but people should know to be careful. I realize they want to share.
Michael Reynolds Comment by Michael Reynolds on September 29, 2009 at 9:53am
Cissi,

I think that's going to happen more and more and it's a great use of social media. When someone applies for a job at SpinWeb, I don't want a resume... I want to see their LinkedIn profile and then I will check them out on Facebook :)
Kirk Booher Comment by Kirk Booher on September 28, 2009 at 11:17pm
I agree too. It is called facebook for a reason. As a integrated person, I talk and post about all kinds of things including business but much more. Dont think is should be 'commercial' and avoid those.
Cissi Sherlock Comment by Cissi Sherlock on September 28, 2009 at 10:35pm
I had a conversations, just today, on the fact that companies peruse Facebook and other social networking sites to get a leg up on their prospective new hires. What do you think of that practice? .
john blue Comment by john blue on September 28, 2009 at 10:16pm
Yes, true, companies are using profiles: this might be a violation of the TOS "Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:" http://www.facebook.com/terms.php

but Facebook is spotty in calling companies, uhhh, I mean people on this:)

Also, interestingly, one of their terms "You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser)." might mean you can't be commercial... But what is commercial and what is "commercial":)

John
David Sipe Comment by David Sipe on September 28, 2009 at 11:11am
After a second read of your post MIke, I have to agree. The improper use of the profile vs. "Pages" seems to be the issue.

As a small business owner, I see no issue with promoting whatever you like in your 'personal page', but for a more targeted and effective ad campaign go with the "Fan Page"

Just my $.02

David
www.millionairemindindy.com
Chris Tomlinson Comment by Chris Tomlinson on September 28, 2009 at 9:26am
I agree, bigger "companies" who use FB profiles instead of pages is a bit idiotic, but you could also argue that freelancers or small business owners could use profiles instead of pages. It's easy for me to use both because I'm such a small company.

But yea, I agree, Noobie Inc. is more than idiotic and they're missing the idea on how FB should be used.

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