I'm confused... How am I supposed to use Social Media to make more money?

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Comment by Michael Nolan on April 24, 2009 at 2:18pm

Colin, I haven't read Groundswell, but Forrester Research is a great organization.

Comment by Joe Dager on April 24, 2009 at 12:52pm

Nicely said Colin. I try to use my social media strategies as just that, Strategies! To get business you need to create building blocks and social media is just one part of the foundation. In itself, it may be useless but as part of several other blocks it can be quite effective and yes, maybe ultimately a $!

Comment by Colin Clark on April 24, 2009 at 8:18am

Thanks for the comments guys.
@David - Definitely not rocket science. Very similar to existing tools. The only difference is velocity.

@Michael - I've not heard of that book. I'll have to check it out. Have you read Groundswell? The folks at Forrester Research put it out a few years ago and it was a total paradigm shift for me.

@Kevin - Social Media is EXACTLY like Rainmakers. I know people who go for months, never get any business, and then quit. People do the same thing with social media. The key with any marketing strategy is to carefully measure what you're getting out of it to justify spending your time there.

Comment by Kevin M. Hill on April 24, 2009 at 6:28am

Colin, very well said in a brief post. Social Media is a tool, just like networking. I often hear at Rainmakers, not a slam on them in particular, that networking is the way to avoid cold calling. I dont' agree. It is another tool in my marketing toolbox. I need to use networking, social media, advertising, and good old fashioned prospecting in an intertwined way.

Comment by Michael Nolan on April 23, 2009 at 3:07pm

I acquired a book for New Riders you might find interesting. It's by Joel Postman and is called SocialCorp: Social Media Goes Corporate.

See, this comment is an example of how you make money with social media :)

Comment by David Mark on April 23, 2009 at 2:50pm

Very well stated. You make some great points. Social media is not rocket science and you're correct with how you answered questions with good questions. It's the newness that has people stirring, not the medium necessarily. There are "rules" and protocol one should follow, but you should have some level of success after you have that down.

Your message was simple and true - perfect!