Go back into your past for a moment and think of the first IPOD you purchased. Now remember how attached you were to it during the first few months - you took it everywhere, listened to it all the time, and told your friends about it and how it changed your life. Now fast forward to the present - do you use your IPOD as much, do you even remember where you keep it? The reason I am bringing this up is the brouhaha around how Amazon's Kindle is making folks read more books. I personally think it has to do more with the novelty factor of the device and that the user will revert back to their usual behavior once it wears off. The image above is my take on how consumers use their Ipods, Kindles, and whatever new gizmo over time. At first there is this period of heavy usage but eventually it decays and stabilizes to the levels before you acquired that device. Do you see this happen in your own lives? I would love to hear your comments. Add a Comment
38 members
119 members
94 members
36 members
216 members
Started by Pat Coyle in Media: mass and social. Last reply by Leah Barr 5 hours ago.
Started by Pat Coyle in Politics. Last reply by Marita Topmiller 6 hours ago.
Started by Steve Stuck in Green Issues & Environment. Last reply by Marita Topmiller 8 hours ago.
Started by Darlene Freeman in Non Profit: events, news, ideas 11 hours ago.
Started by Kyle Lacy in 2.0 thinking (on marketing, branding, experience, etc). Last reply by Marita Topmiller 12 hours ago.
Started by Ann Clifford in Business. Last reply by Chris Theisen 16 hours ago.
Started by Drew Smith in Business. Last reply by Chris Theisen 17 hours ago.
Started by Toby Reeves in Classifieds - blatant self promotion 1 day ago.
Started by Laura Antrim in Non Profit: events, news, ideas 1 day ago.
Started by Matthew C. Erich in Classifieds - blatant self promotion. Last reply by Matthew C. Erich 1 day ago.
© 2009 Created by Pat Coyle
You need to be a member of Smaller Indiana to add comments!
Join this Ning Network