I've learned plenty of things this year (not that there's anything wrong with it) and one of the most striking is the power of New Media. And not just in some abstract, isn't-this-cool-sense. I started posting random jokes, links, and forecasts on Facebook and Twitter. Now I have a creative outlet that allows me to directly interact with viewers, listeners, non-viewers, non-listeners, weather fans, people who could care less about the weather...on and on. I don't have to blow money on a consultant. I find out right away what people respond to. It's not plastic, and it's not micro-managed. I've found Content is king, and nothing is a one-way broadcast. The conversations meander, sometimes there's no point, often the responses are ten times funnier than what I first wrote... You can't focus group it, predict it, format it, control it. Guess what? It's like LIFE.Add a Comment
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