Smaller Indiana

Making people and ideas findable

Colin Clark

Social media can't help you. You don't qualify.

Not every business is a good fit for social media marketing. Some organizations just aren't set up for it. There are too many rules you have to follow, non-disclosure agreements, compliance regulations, and old-school thinkers. Let me throw out a statement that might surprise some people.

There's absolutely nothing wrong with that!

Here's the issue. The walls around traditional media are slowly crumbling. We're not talking about fewer people buying newspapers. We're talking about newspapers going out of business. What do you do if you rely on newspaper ads to make the phone ring and your local newspaper goes out of business?

It makes no sense to change your whole marketing model all at once, but it does make a lot of sense to start trying to understand where the world is going and how you're going to fit into it.

Share 

Comment

You need to be a member of Smaller Indiana to add comments!

Join this Ning Network

Hazel "The Queen" Walker Comment by Hazel "The Queen" Walker on May 9, 2009 at 10:06pm
Well Said, I hear the financial planner tell me all the time WHY they cannot use social media. But....my argument is that "They" the person certainly can, I want to get to know them on a personal note, not just what they do. From a Networking stand point, people want to do business with people they know like and trust.

Groups

Forum

Elizabeth Audet

Free Nutcracker Tickets from IBC 3 Replies

Started by Elizabeth Audet in Events for the creative class. Last reply by Elizabeth Audet 6 hours ago.

Annie Sever-Dimitri

Boobs-N-Business 106 Replies

Started by Annie Sever-Dimitri in Questions and Answers. Last reply by Ted Myers 6 hours ago.

Steph Woodward

What to Put in a Portfolio? 1 Reply

Started by Steph Woodward in Questions and Answers. Last reply by PK Koduri 7 hours ago.

Justin Brady

Holiday festive fun in Indy 6 Replies

Started by Justin Brady in Non Profit: events, news, ideas. Last reply by Tracey Rollison 7 hours ago.

Pat Coyle

So Google has real time results. Does this really change everything? 2 Replies

Started by Pat Coyle in Technology. Last reply by Sara Croft 10 hours ago.

Carl Vigliarolo

WOULD LOVE TO NETWORK

Started by Carl Vigliarolo in Classifieds - Help Wanted 13 hours ago.

Amy Stark

Do you have a story about R L Stevens? 5 Replies

Started by Amy Stark in Classifieds - Help Wanted. Last reply by Amy Stark 16 hours ago.

Pat Coyle

Iranian Governement Shuts Down Internet, but how? Why? 2 Replies

Started by Pat Coyle in Politics. Last reply by Marita Topmiller 17 hours ago.

Will Hardison

New Client Needs Help With Logo Decision 24 Replies

Started by Will Hardison in Questions and Answers. Last reply by Marita Topmiller 17 hours ago.

Will Hardison

Worship Leader Needed at Church

Started by Will Hardison in Classifieds - Help Wanted 17 hours ago.

About

Pat Coyle Pat Coyle created this Ning Network.

Help

A few things to consider before joining Smaller Indiana:
1. Please use your real name (first and last) when you sign up, or we cannot open your account

2. Please do not use logos or commercial images for your profile photo

3. Events should be posted in the events calendar

4. You can post pretty much anything you want on your own personal page (self promotion, etc), and you can change the style of your personal profile page to reflect your corporate identification if you so choose.

5. Please keep all comments civil and polite. It's OK to feel strongly about a subject, and it's OK to be critical of ideas, but please refrain from personal attacks of any kind.

If you witness or experience any issues, please contact admin@smallerindiana.com and we will look into the matter.

6. Smaller Indiana is supported by its members, and by corporate sponsors. If you're interested in learning more about sponsorship, please call Pat Coyle at 317 332 7878.

© 2009   Created by Pat Coyle

Badges  |  Report an Issue  |  Privacy  |  Terms of Service