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The More You Say You Do, The Less I Believe You Are Good at Anything

I run a productivity consulting business. That's a fairly specific area of work: we don't maintain websites or treat cancer or sell lollipops. But these days, it seems like I'm coming across more and more businesses and jobseekers that try to claim to be all things to all people. I run across marketing companies that do sales training, employee satisfaction surveys and provide IT services. I find bookkeeping services that offer outsourced social media, copyediting, and inbound technical support. It seems the ongoing recession has inspired companies not only to do more with less, but to claim that they can do more in general.

This phenomenon reminds me of my favorite five dollar word: verisimilitude. It means "the appearance or semblance of truth." If you tell me that you're a heart surgeon, I'll take you at your word. But if you claim to also be a licensed attorney, a four-time divorcee, and member of generation Y, I won't believe you. Insisting that you have done all of these things lacks verisimilitude. It just doesn't sound true.

It's bad when companies claim that they do more than just one thing, but it's even worse when it comes from people looking for work. I know that you want to show a breath of experience and capacity, but if you tell me you can do anything I won't believe you can do any one thing well. You might believe that you are covering your bases, but really you are making yourself seem less trustworthy.

Whether you run a company or if you're looking to join one, consider the merits of focus. It's okay to have varied interests, but the more talents you claim to have the harder it is to believe you're the best. Work on your verisimilitude. Help others to know what you do.

 

 

Views: 32

Tags: business, jobseekers, productivity

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Comment by Duke Snyder on November 16, 2011 at 7:54am

Though it's a month old post have to remark how posts from such as Robbie continue to make SI what it is, informative and enjoyable time away from "work."   Even for a retiree lol

"Jack of all trades and master of none," comes to mind here.  General and broad experiences often serve well but not so much in today's professional world.  Being a liberal arts oriented individual I saw this coming 40 years ago  but being a newscaster/journalist in between air traffic control and elected state officeholder I realized the 8-5 retire with a gold watch thing just wasn't me so a lot of outside sales and promotional work followed.

I was 30 when I got my first calculator for Christmas and 50 buying a computer so Joomla, cloud computing and the computers on a cell phone are beyond even rocket science and brain surgery to me.  Am building a independtly owned business axxociation which allows me to "fit" with experience as a Chambe rof Commerice exec and interact with humans and not a machine.  But that's me and today's world demands most specialize  not generalize.  You view Gerry Dick' s "Inside Indiana Business" or similar programs and the lament of business executives interviewed  is a constant bemoaning that today's job applicants are under-educated and thus under-quaified.

Me thinks they are saying they require skills not vefrsimilitude!

Comment by Robby Slaughter on November 2, 2011 at 11:51am

Thanks, Rodger!

I don't want to discourage people from having goals. You could become a firefighter, but it would take many years of study and practice.

My concern is that people imply that they can do everything, which is just untrue. You can do anything, not everything. The point is to pick something.

Comment by Rodger D. Johnson on November 1, 2011 at 11:42pm
I like your point of view, Robby. I think this is a great observation of the culture at large and stem from the notion that "we can do whatever we put our minds to," which isn't always the case. If I put my mind to being a fire fighter, I will never BE a fire fighter.
Comment by Robby Slaughter on October 22, 2011 at 1:48pm
Lisa, I would recommend that you find a job posting which seems very attractive and produce a resume which most closely matches that job. This approach will help you focus and provide a sense of direction.

Thanks for your comments and good luck!
Comment by Lisa Pellam on October 22, 2011 at 1:31pm
Wow........I have been having this conversation with myself. I have doen bookkeeping & income taxes for many years. I have recently gotten my real estate license. As I produced my resume, I had many of the same thoughts. How would you advise someone like myself to promote their skills? I would be interested in hearing any feedback on this subject.

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