Smaller Indiana

Making people and ideas findable

Kyle Lacy

Twitter More Important than LinkedIN for Small Biz?

I love polling. Sometimes you take it for what it's worth... and sometimes it blows you away. I stumbled across a post by ReadWriteWeb about a polling completed on LinkedIN asking their members What is the most important new platform for brands to master?
and the results?
librand1
Talk about an interesting development? Facebook even beat out the famous business networking site for social media brand development! What is even more interesting is that small business owners made up 76% of the votes (out of a total of 3,600).

What does this mean for marketing and social media?

Business owners are starting to take notice of the growing trend in the social media world and the ability for businesses to use networks to drive revenue. The influence of the social Internet age is growing exponentially.

My question to all the business owners and marketing directors is this... What are you going to do with this information? Is it time to take the dive and joining the Twitter or Facebook community?

Is your brand going to be hurt if you do not join the masses?

Share 

Comment

You need to be a member of Smaller Indiana to add comments!

Join this Ning Network

Kathy Carandang Comment by Kathy Carandang on August 11, 2009 at 4:13pm
I'm on board with twitter. I'm on board with anything that will get my business noticed. I am committed to get www.walkezstore.com off the ground in leaps and bounds with whatever it takes. I am at level 5 with this commitment. Committed WIT! I have to say, of the S M I do so far, twitter seems to be the easiest for me. I know I'm got a way to go before I'm on board with it all but I'm working on it. This is a whole new ballgame for me in how to do business. I'm from a bit of the old school, so learning the new rules is a challenge that is keeping me young. LOL I'm only 25 anyway! Right!
Johnnie Firari Comment by Johnnie Firari on June 1, 2009 at 11:29pm
Not sure if it will hurt your brand but not participating may put you out of business, if you have strong competitors. If your competition is involved, you have to get in the game and play regardless of what you think. If your competition is not involved in Social Media, then what better time to get ahead of them and start. The only other option is to brand or advertise your business differently from what your competition is doing. I have a solution for this but no self promotion tonight.
Business owners still need to use Social Media tools correctly or it could hurt their business. One absolute no no for me, is seeing a business with a twitter account and not having any post for a month and no following. This gives me the same feeling I have, when businesses have a blog on their website but no post in the past 45 days. I simply feel as if they went out of business! Of course, I understand they are usually still in business but it just does not provide a good boost of confidence for me to consider giving my business to them.
For those not using Social Media, it is time to get educated and speak to those who you notice most involved in Social Media. You want to make sure you maximize results and prevent any possible damage to your business.

If you decide to hire someone beware of those that say "I can help you with your Social Media". If you have never notice them due to Social Media, do not hire them.

Final note on the poll. Could the results be really based off when each community launched? Linkedin launched in "03", Facebook launched in "04" and Twitter launched in "06". Could this be why the poll measures the way it does? Which platform is the most important/valuable if a business owner had to choose one?

Forum

Michael J Dukehart, II

Whole Beef Tenderloin deals?

Started by Michael J Dukehart, II in Questions and Answers 1 hour ago.

Elizabeth Audet

Free Nutcracker Tickets from IBC 3 Replies

Started by Elizabeth Audet in Events for the creative class. Last reply by Elizabeth Audet 12 hours ago.

Annie Sever-Dimitri

Boobs-N-Business 106 Replies

Started by Annie Sever-Dimitri in Questions and Answers. Last reply by Ted Myers 13 hours ago.

Steph Woodward

What to Put in a Portfolio? 1 Reply

Started by Steph Woodward in Questions and Answers. Last reply by PK Koduri 14 hours ago.

Justin Brady

Holiday festive fun in Indy 6 Replies

Started by Justin Brady in Non Profit: events, news, ideas. Last reply by Tracey Rollison 14 hours ago.

Pat Coyle

So Google has real time results. Does this really change everything? 2 Replies

Started by Pat Coyle in Technology. Last reply by Sara Croft 17 hours ago.

Carl Vigliarolo

WOULD LOVE TO NETWORK

Started by Carl Vigliarolo in Classifieds - Help Wanted 19 hours ago.

Amy Stark

Do you have a story about R L Stevens? 5 Replies

Started by Amy Stark in Classifieds - Help Wanted. Last reply by Amy Stark 22 hours ago.

Pat Coyle

Iranian Governement Shuts Down Internet, but how? Why? 2 Replies

Started by Pat Coyle in Politics. Last reply by Marita Topmiller 1 day ago.

Will Hardison

New Client Needs Help With Logo Decision 24 Replies

Started by Will Hardison in Questions and Answers. Last reply by Marita Topmiller 1 day ago.

About

Pat Coyle Pat Coyle created this Ning Network.

Help

A few things to consider before joining Smaller Indiana:
1. Please use your real name (first and last) when you sign up, or we cannot open your account

2. Please do not use logos or commercial images for your profile photo

3. Events should be posted in the events calendar

4. You can post pretty much anything you want on your own personal page (self promotion, etc), and you can change the style of your personal profile page to reflect your corporate identification if you so choose.

5. Please keep all comments civil and polite. It's OK to feel strongly about a subject, and it's OK to be critical of ideas, but please refrain from personal attacks of any kind.

If you witness or experience any issues, please contact admin@smallerindiana.com and we will look into the matter.

6. Smaller Indiana is supported by its members, and by corporate sponsors. If you're interested in learning more about sponsorship, please call Pat Coyle at 317 332 7878.

© 2009   Created by Pat Coyle

Badges  |  Report an Issue  |  Privacy  |  Terms of Service