Making people and ideas findable
What is Smaller Indiana--in 15 words or less?
Aware that a person’s attention span rarely goes beyond 15 words at these events, it took me a while to fine tune a phrase to describe Smaller Indiana. Here are a few of the ones I tried that did NOT work:
1. Smaller Indiana is a virtual social networking platform used to build community and spark conversation --- invariably this synopsis met with blank stares so I tried…
2. A collaborative public sphere to share ideas and information to build a stronger Indiana--- more blank stares, so I tried a different tack…
3. It is a combination of TED and Linked IN -- to my surprise there were only a handful who knew about Linked In, and no one knew about TED! For over a year now I have been a TED addict. I thought everybody knew about TED Talks!
The short phrase that seemed to work best:
A Facebook for Indiana professionals who share and collaborate on ideas and exchange information-- this phrase was met with the “aha” look I was hoping to achieve--an expression that meant, “Ok, I get it,” rather than, “I have no clue what you are talking about.”
Even though this 14 word phrase seemed to work, is it the best representation of Smaller Indiana? Did I get it wrong? In 15 words or less what would your response be to the question, “So what is Smaller Indiana?”
Tags: aha, collaborative, elevator pitch, facebook, ideas, information, linkedin, pat coyle, public sphere, smaller indiana
Replies to This Discussion
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Permalink Reply by Rae Kridel on -
I think sometimes it works better the other way around. If I have a business relationship that eventually turns social, the understanding is that we are connected by business first and foremost. If there is a problem that arises, it is easier to return to the business association to resolve it, and hopefully, the social relationship will remain intact.
The other way around is trickier. If you're friends first and foremost, and a problem arises, you may not be as forthright with the person in trying to resolve it as you would because you don't want to offend your friend. It seems more likely that the friendship would suffer and you might indeed lose that friend.
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Permalink Reply by Amy Stark on -
Hmmmm I will have to think about this one some more.
Thanks for prompting me to think of important things while I go about my mundane daily tasks.
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Permalink Reply by Lorraine Ball on -
I don't see SI necessarily limited to business conversations. It really deals will all aspects of who we are, art, politics, food, lots and lots of food, ideas, information, fun, technology.
So here is my 15:
Indiana's On-line community, where Hoosiers converse about everything; art, politics, literature, technology, food, and more
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Permalink Reply by Tom Jennings on -
Well said. My original interpretation focused primarily on business, but clearly Smaller Indiana is much more than that.
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Permalink Reply by Amy Stark on
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I wonder-- is there something specifically "Hoosier" that we could share with other states or countries? What do Hoosier ideas look like? Thanks for the post, Lorraine!
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Permalink Reply by Stephen Howard on -
A little more than 15 words but here it is anyway.
SI is an online network of business professionals that encourages participation in groups and discussions. Participation will speed up the relationship curve and enhance face to face visits.
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Permalink Reply by Amy Stark on
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Thanks for your elevator pitch, Stephen. Have you ever used it in a real time, face to face conversation? I wonder how many of us are Smoosier Evangelicals?
I am so glad I posted this comment--I learned so much. I only wish I had posted it before the Indy-Volved event because I have a better understanding of the different perspectives that make smaller Indiana a thriving and diverse community. It is a viral marketing case study in the making.
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Permalink Reply by Stephen Howard on
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Yes, I have used it and seemed to interest people.
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Permalink Reply by Amy Stark on
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I like this elevator pitch, but I would change the first sentence just a bit-- " business professionals from different disciplines that encourages.. " I think diversity is important.
It absolutely speeds up the relationship curve, because it allows you to have a dialog that is NOT restricted by space or time. We do not have to be in the same room at the same time to exchange ideas. I think this is a key component to social media in general. Thanks for the post!
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