Steve,
Great points, as always. Since we're getting really specific to health care here, I need to first put out a disclaimer that I'm representing myself in this conversation and not my company. And before I talk about healthcare specifically, I need to lay a little ground work.
Increases in knowledge are pushing everything higher at faster and faster rates. More knowledge => more technology, more complexity, more volatility, more change, more risk, more political instability, more unrest, etc...faster and faster and faster.
Healthcare is just one aspect of society affected by all of this. Energy, environment, education, government, etc. are all being affected in exactly the same way healthcare is.
I did a Google search about a month ago for industries that are in the process of trying to transform themselves and I stopped counting at appr. 30 industries. Rail, air, computer mftg., telecom, pharma, tobacco, automotive, automotive suppliers, education, defense, NASA, etc. are all trying to transform because they have to.
So then it's not just a healthcare issue, it's a lack of capacity to absorb change, volatility, complexity, etc. in all aspects of society. When I hear the director of NASA talk about his problems, they are virtually the same as down the line as those expressed by the CEO of my company, and the same as expressed by our government leaders, and the same as the family that lives next door. These same issues are universal today.
In a nutshell, the problem everyone is having is that their 'top down' management structures and cultures can't handle that much change, volatility, complexity that fast....they were never designed or built for that. The only way to handle it is to simplify the machine, which demands integral approaches....and to starrt dialogue so we're all changing together.
So then, specific to health care as an example...patient, insurance payers, medical billers, regulators, care providers, information providers, hospital administrators, etc. have grown up on their own silos and really don't talk much across the aisle. The care providers don't talk to the payers much and the payers don't talk to regulators much and the regulators don't talk to billers much, etc....And patients have to deal with all of them together as a discombobulated whole. And the bigger that machine gets (like in the U.S.), the worse the problem gets.
The only way to simplify for the patient is to start integral dialogue or wait for the patient to elect a more nimble and adaptive system through their consumer purchasing power/decisions. Healthcare is on the cusp of this crisis right now...they need to start integrating and simplifying and dialoguing or patients/consumers are going to find other options.
And if they don't start to come together in terms of information, there will be new players step in and simplify information for the consumer (as in your WebMD example). That's really just survival of the fittest in action. If industries can't adapt, someone else will step up and take their place. As you said, they need a unified goal of better health, or someone else will provide it.
Community health centers are one way to provide this integral approach--insurance, medical doctors, fitness, alternative health approaches, mental health, dentistry, etc., all rolled into a one-stop shop. This is essentially what Walmart is starting to provide with on-site physicians, pharmacies, etc.
If you think of it from the consumer's perspective, they don't have time to go all over town every day of the week to meet different needs. They badly need a one-stop shop. They can work-out, get their meds, figure out their insurance, and get their teeth cleaned in one evening...and talk to one person to get it all scheduled. In my opinion, that is the wave of the future...and that simply because it is local, integral, and less complex for an already way overloaded consumer.
The average person needs to start to think hard about engaging in integral dialogue and not to wait for these archaic enterprises and institutions to hand them an integral solution. At least half of all issues can be solved at the local level with local dialogue. It's not that hard to manage a local community, but it's terribly complex to manage an interconnected global villiage. Granted, to really fix it there needs to be local, regional, national, and global participation, but it all starts with communities starting to talk with one another and to move in unison. And the funny thing about fixing one community is that it tends to catch on in neighboring communities. People are really hungry for integral solutions.
Mid-town Brews is a great example of this in action. They dialogue about all kinds of issues from energy to culture to business. I'm hoping to get this same kind of thing started here in Indy and then network it together regionally with Chicago, Cleveland, Columbus, Louisville, Lexington, etc. I've got contacts in these and other regional communities with basically the same interest as I've described above.
It all kind of died with the death of the front porch. I think there is a book along those lines. People stopped getting to know their neighbors, stopped dialoguing and started trusting hierarchical institutions to feed, clothe, and shelter them. Well, it was nice to have a corporate babysitter while it lasted, but those days are unfortunately over and we need to start taking personal responsibility for our own communities again.