Smaller Indiana

Making people and ideas findable

Pat Coyle

Can Smaller Indiana generate more "cheap" failure and help fill the failure "GAP"?

This topic is inspired by the book, "Here Comes Everybody," by Clay Shirky, which we'll be discussing at the Indy Business Book Club this Thursday

Excerpt from "Here Comes Everybody":

Institutions exist because they lower transaction costs, relative to what the market could support. However, because every insitution requires some formal structure to remain coherent, and because this formal structure itself requires resources, there are considerable number of potentially valuable actions that no institution can afford to undertake. For these actions, the resources invested in trying them will often cost more than the outcome. This in turn means that there are many actions that might pay off but won't be tried, even for innovative firms, because their eventual success is not predictable enough.

It is this gap that distributed exploration takes advantage of in a world where anyone can try anything, event the risky stuff can be tried eventually. If a large enough population of users is trying things, then the happy accidents have a much higher chance of being discovered...

Tags: book, clay, club, failure, for, free, indiana, shirky, smaller

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I think this is a great book club book. If you haven't read this book yet, pick it up and get started. It's an easy read. I read more than half on a flight to Florida. It's really interesting and loaded with insights.

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