Making people and ideas findable
-
Mark Juleen
Male
Carmel, IN
United States - Share
- Applications
- Blog Posts
- Discussions
- Events
- Groups (7)
- Photos
- Photo Albums
- Videos
Mark Juleen's Groups
-
J.C. Hart Apartment Communities
2 members
-
Hoosier Twitosphere
176 members
-
Indiana University - Bloomington Alumni
125 members
-
Mobile Marketing
89 members
-
Social Media Marketing
119 members
My Blog
How Big of a Marketing Nerd Do You Have to Be ...
... to apply for this? http://www.squidoo.com/Alternative-MBA
The Marketing Mecca
So, I'm traveling back to Disney World soon for the 2nd time in the last year and a half. Vacationing at Disney World is like no other experience. For a marketer, all the details completely blow you away. From the moment you arrive in Orlando, there is buzz and activity encouraging purchases. As a parent you feel obligated to ensure your children truly remember Disney World being the happiest place on earth, but it doesn't take much work to accomplish that. At every turn the hotels, the parks, the rides, and the employees are always selling. They are selling you more while you are there, and they are selling you for the return visit. Everything seems so calculated and predetermined that it truly amazes me how well orchestrated the entire experience is.
As I look forward to this trip I wanted to propose some questions. If you have been to Disney World yourself, what was the most memorable part of your experience (from a marketing perspective)? Also, even if you have not been, do you have a special research project you'd like to send me on?
How Do You Prefer Your Budget Hat: Fitted or Adjustable?
As a marketing director I wear a number of hats. The one that seems to fit best is the creative, brainstorming, idea hat. However, I also get to wear a customer service hat every now and then that's pretty comfy. There are times when my personnel/HR hat gets pulled down off the shelf, and there are a number of others for development, education, and PR to name a few.The one I am most challenged with is the budget hat. That hat would probably be a visor or something else I don't enjoy wearing like a beanie with a propeller. Anywho, this post isn't about wearing a gazillion hats, as most of us do that and do it to the best of our abilities. What I want to talk about is the challenge of budgeting for marketing.
While a great marketing plan starts with a budget, it seems that economics, the unknown, and poor performance can all influence changes in the marketing budget. Each industry has different benchmarks for budgeting their marketing dollars. In the apartment industry the National Apartment Association actually takes a survey across the nation to measure average income and expenses. While this is an average and somewhat of a benchmark for economics in our industry, I have to ask what people are really spending and how they justify their expenses? How many of you set a marketing budget for the year and stick to it? Do you even have a budget or a plan?
We're all trying to save money, but how do you and your company wrap your arms around what is spent on marketing? I'm not asking this for my industry specific, but I'm curious what analytics marketers are using. I'd love to hear feedback for you and your industry as many are finalizing budgets for 2009 and cringing at the outlook of the economy. What drives your marketing budget decisions and sets the expectations for ROI?
Passion
This week I had an opportunity to attend the Midwest Multifamily Education Conference and Exposition. Wow, that's a mouthful. The conference is an annual event put on by the Indiana Apartment Association bringing together vendors and industry professionals to learn and share information regarding the multifamily industry.
This is the 5th year I have been able to attend, and each year I have always looked to walk away with just one idea or concept. As the title of this post suggests, my one thing from this year's convention is "Passion." As I sat through presentations from industry experts like Lisa Trosien and Lori Snider, I began to see what they had in common. They did not share the same information, they did not sound the same, and their slide shows were not cookie cutter, but they were extremely passionate about their topic. They were not hired with the intention to be motivational speakers, but that's the big piece I took away from them. They share their ideas and knowledge with conviction. Regardless of the tidbits of knowledge I extracted from their presentations, I'm so glad I was able to attend their presentations just to see the passion they put into their work.
While it should be expected for professional speakers to demonstrated great passion, they were not the only people to do so. The trade show floor was the ulitmate example to compare the passionate vs. not-so-much-so-passionate. I love walking up and down the aisles of a trade show. As a marketing director and creative type I feel obligated to critique each booth. For some reason this year as I wandered around I found myself not even giving the time of day to companies with booths that did not show me some PASSION. It's almost as if I didn't even care about a company this year unless they we're standing out from the crowd. Unfortunately there were only a handful of booths that really stood out to me. How sad is that? How many years have companies been doing trade shows? If you're not going to stand out from the crowd why bother? For those companies that did stand out I could tell they were passionate about their business. I wonder what motivates those other companies to even show up?
So, if you're still reading at this point (all 3 of you that read this regularly), the one final story on passion comes from someone that wasn't even part of the convention. He did, however, make himself a memorable part of the action. The shoe-shine guy at the Marriott (while questionably looney-tunes), had more passion for shining shoes than anyone I've ever seen. For two days straight I heard more stories about this (now semi-famous) shoe-shine guy following people into the hotel bar, following them into the convention, offering to go get someone's shoes from their room for them, and constantly harassing people that would walk by multiple times that had yet to get their shoes shined. While I'm not sure if Mr. Shoe-Shine was the best example of what a Marriott was going for with customer service, I have to give credit to the guy for his passion and dedication to shining shoes. In the end, people told the stories and seemed a bit annoyed, but they still had their shoes shined and now I'm blogging about it.
In summary, show some passion in 2009 folks. Lead some others to find their passion. Get excited about what you do, and share that excitement. There is so much negative news going on right now it can be easy to get caught up in all that. Don't do it. Be a part of a positive revolution. OK, enough now, go be passionate about something!!! Enjoy your day!
Social Media & Music Story of the Year
Within the last year I stumbled upon a friend I knew back during my days at Indiana University. Randy Stine had lived just a few doors down from me in the dorms our freshman year and we'd chat every now and then about Dave Matthews, music, etc. Randy was quite the musician and during his freshman year at IU he joined a group of guys that formed an a cappella group naming themselves Straight No Chaser.Straight No Chaser was a hit on campus with all the sororities, many other lovely ladies, and the student body in general. These guys had a great four year run at IU signing at many University sponsored events, parties, and their own concerts. Then in 1999 the original members passed the SNC torch to a new group of gents to carry during their years as Hoosiers.
Fast forward to 2008. I get a friend request from Randy on Facebook. I had bumped into him over five years ago when living in Chicago, but it sure had been awhile. The next message I get from Randy blew me away. He sent me the link to this:
I couldn't believe it. What an amazing YouTube story. I remembered my Mom sending me the "12 Days of Christmas" video just last year asking me if I knew any of the guys. So funny that I do, and that I am so excited to share this story.
SNC just released their first record with Atlantic titled "Holiday Spirits." Buy it HERE or on iTunes. Also, click HERE for free give-aways and tickets to upcoming shows.
I will close by saying that I share this story as I think it is one about the power of social media. While I know Randy, in no way has he influenced me to write this. I'm just really excited to see how a viral video, a passion for music, and 10 guys that just enjoy what they do can come together for an online success story. I wish the best of luck to the guys of Straight No Chaser. Great job!
Now, a question for the marketing gurus. What are you doing to be the social media story of the year in 2009?
Mark Juleen's Page
Profile Information
- How did you hear about Smaller Indiana?
- Other
- What is your greatest strength?
- I tend to catch on quickly.
- What are you working on?
- We have a number of new communities in development and a number of online initiatives that I am focused on at the moment.
- How big is your business?
- small company
- What is your Job Title
- Executive
- What is your Company Website?
- http://www.homeisjchart.com
- What is your Personal Website?
- http://themarketingnerd.blogspot.com
- What is your alma mater?
- Indiana University
- Why join Smaller Indiana? What are you hoping to experience here ?
- No idea
Groups
-
Indy Business Book Club
102 members
-
Purple Cows
59 members
-
Naptown Architours
22 members
-
100 Black Men of Indianapolis
12 members
-
Indiana Filmmakers
86 members
-
Smaller Food Indiana
231 members
-
Social Media Marketing
119 members
-
Greener Indiana
234 members
-
Apple User's Group
154 members
-
Web Development in Indiana
246 members
Forum
What's My House Worth?
It's a tricky market, that's for sure. Many of you might be considering trying to sell your existing home to take advantage of the lower prices on homes that you might want to move up to. Think yo...
Tagged: Estate, Real, Indianapolis
Started by Joe Shoemaker in Classifieds - blatant self promotion 1 hour ago.
Entrepreneur Magazine- Anti-aging is one of the top trends in 2009
Hi, I am looking those entrepreneurial minded people who are looking for an opportunity (either full time or part time) to build a strong, stable, and profitable income stream benefiting many baby ...
Tagged: for, 2009, trends, Anti-aging, Boomers
Started by Dianne Johnston in Classifieds - Help Wanted 2 hours ago.
IM LOOKING TO BUY A IPHONE. DOES ANYONE HAVE ONE FOR SALE? 1 Reply
IM LOOKING FOR A 1ST OR 2ND GENERATION IPHONE.
Started by Matthew Paetz in Events for the creative class. Last reply by Rae Kridel 4 hours ago.
Sam Lowry & The Circumstance - Higher Step Records Mid West Tour
Sam Lowry & The Circumstance (Dark Americana/Indie - Bloomington) http://www.myspace.com/samlowry Hig Step Records Mid West Tour w/ Lee Miles http://www.myspace.com/therealleemiles & the...
Tagged: brass, rail, wayne, fort, indie
Started by Julie R. Morrison in Entertainment 6 hours ago.
Anyone else want to help Keep Indianapolis Beautiful? 1 Reply
We visited Linda Broadfoot at her KIB offices today for a tour and to talk about a potential partnership. Smaller Indiana wants to help keep Indianapolis beautiful, and as it turns out, the KIB sta...
Tagged: beautiful, indianapolis, keep
Started by Pat Coyle in Green Issues & Environment. Last reply by Joe Shoemaker 1 hour ago.
REMINDER - Cissi Sherlock’s Holiday Meetup and Cell Phone Collection Drive
It’s Cissi Sherlock’s Holiday Meetup and Cell Phone Collection Drive! Here’s a chance for us to bring on the holidays in Grand Fashion! We can meet up, put names to faces, discuss important topics...
Started by Cissi Sherlock in Classifieds - blatant self promotion 11 hours ago.
Smaller Indiana Media Poll Results 2 Replies
Yesterday we sent a survey to all Smoosiers asking about your media habits. We collected over 400 responses, and some of the results are quite interesting. For example, our local public radio stat...
Started by Pat Coyle in Media. Last reply by Stephen James 14 hours ago.
Brand New Unlocked Apple 3G 16Gb iPhone For Sale..$320
We sell all brand and latest Electronics such as Mobile phones, Pda, Laptop, Notebook, iPods, Digital Camera, GPS, Plasma Television, Games at affordable and competitive prices. Our BONANZA are: B...
Started by james campbell in Marketing, advertising and branding 23 hours ago.
Social Media Etiquette 5 Replies
I just found this blog entry on social media etiquette. It's got some pretty good tips and I thought I'd share it. After reading, if you have any additional pointers, feel free to include them! 1....
Tagged: tips, etiquette, media, social
Started by Nicki Laycoax in Education. Last reply by Nicki Laycoax 6 hours ago.
Rockstar Social Networking Designer-Programmer Wanted! 7 Replies
We are in the process of starting a social networking site for nonprofits in rural Illinois...and are interested in finding an experienced, motivated designer-programmer in Drupal, Joomla or phpsym...
Tagged: symphony, php, joomla, drupal
Started by Annie Hernandez in Classifieds - Help Wanted. Last reply by Kyle Lacy 13 hours ago.
Inside Sales - Lead Generator for Biotech Firm
I am working on an Inside Sales Position - Lead Generator position for one of my Biotech Clients. It is a great opportunity for someone with 1+ years of experience in sales. Preference given to Bio...
Tagged: job, career, chemistry, biology, sales
Started by Tracey Bates in Classifieds - Help Wanted 1 day ago.
Does anyone know what Indy.com the Magazine is? 12 Replies
I just filled out the Smaller Indiana media use questionnaire and I noticed that one of the local media options is "INtake Weekly," which was re-christened Indy.com the Magazine in fall of 2007. I ...
Started by NealTaflinger in Questions and Answers. Last reply by Chris Vannoy 12 hours ago.
Seeking a WebMaster for immediate opportunity
First, we aren't afraid to go "1990s style" and use the word "webmaster"...as that is exactly what we are looking for - someone to own our on-line presence. Rising Media is one of the most establi...
Started by Angel Morales in Classifieds - Help Wanted 1 day ago.
Systems Administrator Needed!
John Krull 317-872-4960 jkrull@pyramidsgroup.com Are you seeking a position within an organization that will provide you with the sense of accomplishment? Are you looking for a company that has a ...
Tagged: technical, IT, career, job
Started by John Krull in Classifieds - Help Wanted 1 day ago.
Will Facebook Group help Smaller Indiana grow? 17 Replies
In an experimental effort to help Smaller Indiana grow, Matt Theobald, has launched an SI group inside Facebook . Matt says inside Facebook there are 210,000 people from Indianapolis alone, not cou...
Tagged: indiana, smaller, facebook
Started by Pat Coyle in Media. Last reply by Andrew Ball 8 hours ago.
Know any fabulous women? It's time for the fifth annual Torchbearer Awards: Indiana's Salute to Women
(from an email I received, just helping get the word out) Please help find award winners for 2009! Each year in celebration, the Indiana Commission for Women (ICW) honors exceptional women who ha...
Started by Emily Myers in Events for the creative class 1 day ago.
Live Music for your Christmas Party
How about having a live piano/keyboard player playing Christmas Carols during your Business or Home Christmas Party? I play all types of songs - Secular and Sacred. I have my own keyboard and speak...
Tagged: Parties, Reception, Party, Keyboard, Piano
Started by Jack Kirkland in Classifieds - blatant self promotion Dec 1.
Virtual Assistant - Would you or your company use one? 5 Replies
An acquaintance of mine suggested I look into becoming a virtual assistant. He felt that with the skill and experience I have, I could definitely excel at doing something like this. I wanted to po...
Started by Lorin Lambert in Questions and Answers. Last reply by Lorin Lambert 17 hours ago.
Indiana Filmmakers activity
I'm new to the group and would like to become an active member. Where do I go to get information on meetings, activities, organization, etc.
Started by Larry Welke in Face to Face meetings and encounters Nov 30.
Seeking Walkability Advocates: What's Your Community Score?
The Waynedale Green Alliance is in the process of performing a project known as Indiana Walk Scores. WE are seeking those who would like to do a short interview about the walkability of their comm...
Tagged: planning, community, building, city, scores
Started by A Brewster Smythe in Events for the creative class Nov 30.
© 2008 Created by Pat Coyle
Comment Wall (7 comments)
You need to be a member of Smaller Indiana to add comments!
Join this network
Thanks for getting back with me. I appreciate you passing along my info to the HR director of your company. Is there an email address that I can send you my resume? I really appreciate your help in my job search! Thanks, Ginger
Feel free to check out my blog:
www.kylelacy.com
How's it going?
Cheers,